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Autor: anton 11 April 2011
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Our office had received a request from Andre, owner of Andreâ€™s Styling Saloon to perform an evaluation on his business. Andre has five barbers that work in the establishment and each employee received a salary of $9.90 per hour and works a 40hour week and a 50week year, regardless of the number of haircuts. As rent and other fixed expenses he expends $1,750 every month, plus $ 0.40 as the cost of hair shampoo used on all his clients. This saloon is performing haircuts exclusively and each client paid a flat price of $ 12.00. He wanted for us to evaluate a new compensation method for his employees. Under the new system the barbers will receive a flat salary of $4 per hour, and a commission of $ 6.00 for each haircut. In this case Andre wants to know how much is going to be the new contribution margin per haircut, the annual breakeven point in number of haircuts. On our evaluation, Andre requested to find the following information. 1. Find the contribution margin per haircut. Contribution Margins Definition â€œContribution margin (or margins) refers to the amount of revenue per product that is available to "contribute" towards the fixed costs and the profit of the company. Since, for digital products, the variable costs are typically very small, or zero, most of the revenue earned from the sale of a product form the contribution margin. Assuming the contribution margin (unit price  unit variable cost) > 0, then the product is worth marketing, since the fixed costs are sunk. This also assumes the product does not cannibalize sales from another product in the product line, if so, the opportunity costs need to be consideredâ€ (Learnthat.com (2006)). Contribution Margin= Unit Price â€“ Unit Variable Cost 2. Determine the annual breakeven point, in number of haircuts. Break Even Analysis Definition â€œBreak Even Analysis refers to the calculation to determine how much product a company must sell in order to break even on that product. It is an effective analysis to measure the impact of different marketing decisions. It can focus on the product, or incremental changes to the product to determine the potential outcomes of marketing tactics. Learnthat.com (2006)) 1. Find the contribution margin per haircut. We are going to assume that the barbers' compensation is a fixed cost. To be able to calculate the contribution margin we need to deduct the unit variable cost from the sale price per unit. In our case the cost per each haircut is $ 12.00 and the variable price $ 0.40 that represents the cost of shampoo used for each customer. Unit Contribution Margin: $ 11.60 Unit sale price: $ 12.00 Less variable cost: $ 0.40 Unit Contribution Margin = $ 11.60 2. Determine the annual breakeven point, in number of haircuts. Support your answer with an appropriate explanation. To be able to determinate the Annual Break Even Point we have to determinate the fixed cost first and divide the sum by the unit contribution margin obtained by subtracting the variable cost from the unit sale price. Barberâ€™s Salaries: Salary per barber per week: $ 396.00 Price per hour = $ 9.90, hours per week = 40 Weekly salary per barber: 9.90 * 40 = 396.00 or $ 396.00 Salary per barber by year: $ 19,800 Weekly salary per barber = $ 396, number of weeks per year = 50 Yearly salary per barber: 396.00 * 50 = 19,800 or $ 19,800 Andreâ€™s barbers salaries per year: $ 99,000 1 barber = $ 19,800, quantity of barbers= 5 Total salaries: 19,800 * 5= 99,000 or $ 99,000 Overhead Cost: Rent: $ 1,750 per month, Yearly cost: $ 21,000 1750* 12 = 21,000 or $ 21,000 Fixed Cost: $ 120,000 Salaries + Overhead Cost 99,000 + 21,000 = 120,000 or $ 120,000 To be able to determinate the Annual Break Even Point we have to determinate the fixed cost first and divide the sum by the unit contribution margin obtained by subtracting the variable cost from the unit sale price. Break Even Point: 10,345 Fixed Cost / Unit Contribution Margin $ 120,000/ $ 11.60= 10,345 haircuts 3. What will be the operating income if 20,000 haircuts are performed? Net Operating Income  NOI A company's operating income after operating expenses are deducted, but before income taxes and interest are deducted. If this is a positive value, it is referred to as net operating income, while a negative value is called a net operating loss (NOL). Notes: NOI is often viewed as a good measure of company performance. Some believe this figure is less susceptible than other figures to manipulation by management. (Investopedia (2005)) OPERATING INCOME = REVENUES â€“ (FIXED COSTS + VARIABLE COSTS) Revenue calculations: $ 240,000 20,000 * $ 12.00 = $ 240,000 Overhead Cost: Rent: $ 1,750 per month, Yearly cost: $ 21,000 1750* 12 = 21,000 or $ 21,000 Fixed Cost $ 120,000 Salaries + Overhead Cost 99,000 + 21,000 = 120,000 or $ 120,000 Variable Cost $ 8,000 Variable cost: 20,000 * 0.40 = $ 8,000 OPERATING INCOME= $ 112,000 OPERATING INCOME = REVENUES â€“ (FIXED COSTS + VARIABLE COSTS) 240,000 â€“ (120,000 + 8,000) 240,000 â€“ 128,000 = $ 112,000 4. Suppose Andre revises the compensation method. The barbers will receive $4 per hour plus $6 for each haircut. What is the new contribution margin per haircut? What is the annual breakeven point (in number of haircuts)? Show calculations to support your answer. Barberâ€™s Salary by Week: $ 160.00 Price per hour = $ 4, hours per week = 40 Weekly salary per barber: 4 * 40 = 160 or $ 160.00 Barberâ€™s Salary by year: $ 8,000 Weekly salary per barber = $ 160, number of weeks per year = 50 Yearly salary per barber: 160 * 50 = 8,000 or $ 8,000 Andreâ€™s barbers salaries per year: $ 40,000 1 barber = $ 8,000, quantity of barbers= 5 Total salaries: 8000 * 5= 40,000 or $ 40,000 Total Salaries per year: Salary $ 40,000 Overhead Cost: Rent: $ 1,750 per month, Yearly cost: $ 21,000 1750* 12 = 21,000 or $ 21,000 We calculate the fixed cost adding annual barberâ€™s salary plus annual rent. Total Fixed Cost: $ 61,000 Salaries: $ 40.000 Rent: $ 21,000 To be able to calculate the contribution margin we need to deduct the unit variable cost from the sale price per unit. In our case the cost per each haircut is $ 12.00 and the variable price $ 0.40 + $ 6.00 barberâ€™s commission per each haircut, total variable cost $ 6.40. Unit Contribution Margin: $ 5.60 Contribution Margin= Unit Price â€“ Unit Variable Cost Unit sale price: $ 12.00 Less variable cost: $ 6.40 Shampoo cost: $ 0.40 Barbersâ€™ commission: $ 6.00 To be able to determinate the Annual Break Even Point we have to determinate the fixed cost first and divide the sum by the unit contribution margin obtained by subtracting the variable cost from the unit sale price. BreakEven Calculations: 10,893 haircuts Fixed Cost / Unit Contribution Margin $ 61,000 / $ 5.60= 10,893 haircuts References Learnthat.com (2006) Contribution Margin Retrieved May 16, 2006 from http://www.learnthat.com/define/view.asp?id=289 Learnthat.com (2006) Break Even Analysis Retrieved May 16, 2006 from http://www.learnthat.com/define/view.asp?id=280 Investopedia (2005) Net Operating Income  NOI. (n.d.) Retrieved May 17 2006 from http://financialdictionary.thefreedictionary.com/Net+Operating+Income++NOI Get Better Grades TodayJoin Essays24.com and get instant access to over 60,000+ Papers and Essays 
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