Business / Importance Of Synergy

Importance Of Synergy

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Autor:  anton  10 December 2010
Tags:  Importance,  Synergy
Words: 529   |   Pages: 3
Views: 1288

In organization Synergy becomes very important. Take an organization of your choice and bring out the importance of Synergy in making the organization more productive.

Synergy means that the whole is greater than the sum of its parts. In organizational terms, synergy means that as separate departments within an organization cooperate and interact, they become more productive than if each were to act in segregation. The concept of synergy is resulting from the systems approach in which the management views the organization as a unified, decisive system rather dealing with it as separate units. This approach gives managers a way of looking at the organization as a whole and as a part of the larger, external environment. System theory tells us that the activity of any segment of an organization affects, in varying degrees, the activity of every other segment.

We can explain the importance of synergy by analyzing a group and commenting how synergy affects the productivity of the complete organization. For example if we take the management at the airport where they have to supervise hundreds of airlines and endow with proper services to thousands of passengers, synergy becomes very important in dealing with such hustle situation. After an airline arrives at the airport there are various groundwork before the next takeoff. For example:

1. As passengers disembark, the pilot loads flight plan information into the aircraft computer.

2. Workers clean the cabin

3. Caterers replenish food, drinks and snacks

4. A fuel truck loads 5300 gallons of fuel into the wings

5. Baggage crew unloads luggage and freight

6. New people board, and luggage are loaded

7. Ramp agents push the plane away from the gate

A number of tactics are used to speed up the complete process. For example 6 to 7 employees are used instead of 3 to 4 for loading & unloading the luggage. Flights attendants record leftovers and tell the pilots, whom to call ahead so caterers know exactly what is needed. Cleaners do a less than perfect job, tidying up on as needed basis. Passengers face stricter rules regarding arrival times and carry on luggage. The crew has to hurry throughout the process as they are under time pressure, and in this sometimes passengers lose some amenities but on the other hand everything is done keeping everybody’s contentment in mind.

If work is not divided appropriately and moreover not done efficiently even by one member in the organization it effects the outcome of the whole organization. Working together does not only gratify the organization or is an approach to achieve success but it even helps in motivating the employees to do their job more professionally. Sometimes working in groups brings the sensation of competition amongst the employees that further motivates the employees to work well and this over all results in more productivity of the organization.

Therefore it is always better for an organization to setup there goals and plan such a way that each work is divided amongst the employees as groups rather then assigning them individual task and include the complete workforce in choosing the kind of work they are finest comfortable with.


• Management by James A.F Stoner, R.Edward Freeman, Daniel R. Gilbert, Jr. (sixth edition)

• Management Building competitive Advantage by Bateman and Snell (third edition)

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