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Sears Company Analysis

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Autor:  anton  17 December 2010
Tags:  Company,  Analysis
Words: 1175   |   Pages: 5
Views: 656

Table of Contents

Topic Page

1 Introduction

2 History of Organization

3 Major Competitive Pressures

4 Organizational Chart

5 Employees

6 Reporting Structure

7 Mission Statement

8 Types of Information Systems

9 Customer Relations Management (CRM)

10 Impact of Internet and World Wide Web

11 Recommendations

12 Conclusion

13 Bibliography


Bell Mobility was chosen as our main topic of research because of its great use of information systems on a daily basis. It depends greatly on I.S because it is used for keeping records of all the information regarding customers’ purchases of services, accounts receivables and many other transactions necessary to maintain a satisfactory relationship with clients. The type of information system used is Bell uses various systems to keep up with increasing demand. Billing & for individual accounts - system used is CSM. Internet is used to process and place orders for phone a special website is designed to input orders. Intranet is used to do searches on different products and see what’s new at Bell System is called Infozone. The system Live meeting 2005 is used for conferencing as well as to set up meetings for many different levels of employment.

History of Organization: Bell Canada

Alexander Graham Bell founded Bell Canada Enterprise in 1880. Alexander Graham Bell was the son of Melville Bell who was a 75% owner of the patent. Melville and his friend, Reverend Thomas Henderson, leased pairs of wooden hand telephones for use on private lines constructed by the client from, for example, a store to a nearby warehouse or from a business to an executive's residence. Melville Bell sold the rights to National Bell Telephone Company in Boston, Massachusetts in 1879 and thus officially became one of the first regional operating companies of what was to become the Bell System.

As early as 1914, the Bell Telephone Company serviced 237,000 subscribers after granting a government monopoly on Canadian long distance telephone servicing. On

March 7, 1968 Canadian law renamed The Bell Telephone Company of Canada, Ltd. as Bell Canada.

Bell Canada has as upgraded so much from wooden phones used locally, Bell ExpressVu satellites, Bell Sympatico Internet services, to Wireless phones that have the capability to play MP3 music. Bell also owns other major corporations like The Globe and Mail, Globemedia: CTV television network.


Since Bell Canada has been one of the most trusted companies, many prefer to keep their business with them. Those that do not, they have moved on to companies like Rogers, Primus, Fido, Telus, Startec. Since the advancement of technology is has become very competitive due to the decrease in prices. Sprint Canada was one of the main competitors but was later merged Bell.


Bell Canada Enterprise has an estimated 60,001 employees at the end of year 2005 of which 87% are full time and 13% are part time workers. The number of employees however, has decreased from 64,054 (2003). Bell Mobility currently has approximately 5000 employees in their section.

Organization Structure:

CEO & president of BCE: M.J. Sabia

President of Bell Mobility: R.Odenall

President of Operations: P.Pichette

There are various departments in Bell Mobility varying from customer service, marketing, loyalty, activations, and technical support. Each department has one director, many managers and interns. For e.g. the Director in the marketing department is Bruce Syer. The four managers under him are Linda Procoppio, Jim Moffat, Bill Missios, and Steve Singeris. Then there are marketing interns and analysts that help out with the requirements of the department.

Decision Making Levels:

The decision-making levels follow the order of the organization structure. Each person has to ask for information from the person above them. If that person has the authority to make the decision he can do so. If not he would have to report to the level above him.

To contribute to the well-being of society at large by enabling responsible economic growth, connecting communities and safeguarding the natural environment. For 126 years, Bell Canada's business has grown across Canada and we are committed to remaining an integral contributor to the communities where we do business. As a responsible corporate citizen, our goal is to grow and prosper, while remaining committed to the well-being of people and the protection of our natural environment.


Our vision rests on the assumption that profits, people and our planet are inextricably linked. We believe that by balancing economic, environmental and social objectives, we minimize risks, seize new opportunities and in many instances, realize significant collective gains. We constantly strive to develop solutions that generate a healthy bottom line for ourselves and our stakeholders, while promoting community, environmental and social well-being. Our performance in this area has been recognized by financial markets and sustainability rating agencies including The Dow Jones Sustainability Index (DJSI), FTSE4Good Global Index, Oekom Research and Jantzi Social Index.


Telecommunications can have a positive impact on the environment, as well as help people communicate, build competencies and contribute to economic growth. As Canada's leading Communications Company, we believe we have both a responsibility and an opportunity to play a leadership role in the quest for telecommunication solutions to sustainability issues. For instance, new broadband telecommunications services can generate profits for shareholders, and also have a positive economic impact on the people and communities that they connect. Furthermore, by accelerating the dematerialization of products to services or reducing the need to travel, telecommunication services help reduce energy consumption and greenhouse gas emissions. Similar examples of initiatives that benefit business, the environment and society abound throughout this report.

Types of Information Systems

1 Specific components of information systems:

The systems that are used for accounts and billing is Windows based. A system called Avaya, is a “dialer” that is used to receive and make customer calls. Programs such as Outlook, Live Meeting 2005, PowerPoint, and Excel are one of the many components used for communicating with various people. Max Plus program is used for aiding representatives with suggestions for selling products and services.

The information that is collected updated on customers on a daily basis, is used to set up new accounts, to help existing account holders to provide feedback to marketing so that Bell can come up with better promotions and packages. It is also used for communication within employees and to send info to customers.

2 Input:

The data that is collected is used for maintaining customer transactions. It is also used to help customers with product upgrades, or any help they may want. The service representative just opens the file and can obtain the information they need regarding that customer and help them to their best ability. The information produced from the data collected helps the organization with customer patterns for future development and upgrades in products or services.

Impact of World Wide Web

The impact of the World Wide Web on Bell Canada is huge, both externally and internally. Externally, they are able to reach new customers as well as provide technical support online. This also allows the Bell Mobility to control the waiting time for customers who chose to phone in for help. Internally, they have many intranet sites, where a customer services representative can go to research topics to better assist customers over the phone.

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