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Autor: anton 26 December 2010
Words: 1176 | Pages: 5
Running Head: SITUATION ANALYSIS: GLOBAL COMMUNICATIONS
Situation Analysis and Problem Statement: Global Communications
University of Phoenix
Situation Analysis and Problem Statement: Global Communications
Individuals and organizations seldom take the time and the effort to solve a problem systematically. Managers are faced with pressures to increase profits, reduce costs, and improve company growth while meeting the needs of shareholders, employees, and customers. Sometimes these decisions seem impossible because of the conflicting rights and values of the different stakeholders involved. The 9-Step Problem-Solving Model is a tool managers can use to systematically approach a problem. From the whitepaper, â€œProblem Solving Approach: An Example-A Life-Work Scenarioâ€, using the 9-Step approach will provide â€œa structured and simple approach to solving challenges, realizing opportunities, and addressing ethical dilemmas and complex situations for work and for life.â€
The 9-Step model will be used to analyze the Global Communications Scenario. The model will be used to identify challenges and opportunities the situation provides, taking into account all key stakeholdersâ€™ perspectives, and any ethical dilemmas that might be present. A problem statement will be developed in such away that multiple possible solutions will be feasible. By realizing the opportunities and addressing challenges, a desired end state and end state goals will be developed. The situation must first be described to identify the issues and opportunities the situation may pose that will be the basis of defining the problem.
Situation Background (Step 1)
Global Communications, like many other telecommunication companies, is under economic hardship due to competition in the telecommunications industry. Cable companies are providing their customers with computer, television, and telephone services. At first Global Communications had mixed results about selecting and entering international markets. To improve Global Communicationsâ€™ market position, the Senior Leadership team, without input from all key stakeholders, proposed a plan to the President and Board that would allow the corporation to compete in the local and global markets and cut costs to improve profitability.
In order for Global Communications to retain competition they have decided to introduce new services. The company has come together with a wireless provider to offer Internet access through wireless telephones and with a satellite provider to offer video services. Global Communications plan to cut cost by outsourcing technical call centers to Ireland and India. The outsourcing will relocate many employees, but some will still lose their jobs. The Union has given up 20% of the health and education benefits to help their situation, so they are not delighted about this decision. From the aspect of key stakeholders, there are many issues and opportunities that have grown because of Global Communications new global strategy.
Issues and Opportunities Identification
With the telecommunications industry growing, Global communications is having difficulties staying in competition with the telecommunications industry. With many companies now offering television, telephone, and Internet service it has placed Global Communications in a financial hardship not being able to compete. The decision was made to outsource call centers to Ireland and India. There are hidden costs in outsourcing such as communications and coordination obstacles (Gilley and Rasheed, 2000).
Global Communications did not inform the Union of its new strategy. The Union is upset because the company did not withhold its philosophy of â€œOur Edge is People.â€ Union workers will lose their jobs and be forced to take pay cuts due to the outsourcing of technical call centers. In order for the company to grow, Global Communications must address the issues and opportunities.
Global Communications will announce new services to its small businesses and customers. The company has come together with a satellite provider to offer video services and with a wireless provider to offer Internet access through wireless telephones.
The merger with the wireless and satellite providers allows Global Communications to become more competitive. Outsourcing the technical call centers will allow for growth in the international market and will develop opportunities for stakeholders. Gang and Gilbert (2004) suggested the main reasons for outsourcing are based on economies of scale or scope. Setting up the new call centers may reduce the unit cost for handling calls by nearly 40%. Global Communications hope that higher salaries and career opportunities will be the outcome of the new strategy. Implementing this strategy will improve profitability; in turn regain trust from stockholders with increasing share prices. Deciding to implement this global strategy poses some ethical dilemmas.
Stakeholder Perspectives/Ethical Dilemmas
The collision of rights and interest of stakeholders cause ethical dilemmas. Global Communications is trying to maintain the companyâ€™s business and want the shareholders happy. Shareholders want to see a boost in their returns. The customers want services comparable to industry, employees want just pay, and the Union wants the employees to keep their jobs. A problem statement can be created after identifying issues and opportunities.
Problem Statement (Step 2)
A problem statement is created to guarantee the right problem is being solved. Many decision solving options become available when identifying the right problem. For the companyâ€™s growth and existence, Global Communications can find ways to increase probability and be a global competitor in the telecommunications industry. End state goals will be developed to solve the problem correctly.
End-State Goals (Step 3)
The end state goals for Global Communications is to be competitive, profitable, and a global company upholding its philosophy of â€œOur Edge is People.â€ The set of end goals will in clued: increase revenue, cut costs, increase customers, and to create as many new jobs as possible. These are all SMART goals that can be measured to ensure the desired end state is achieved.
Management must observe their environment to determine issues and opportunities. â€œSuccessful outsourcing is more challenging and involving that it may first appear. Involve and inform stakeholders early on; it may uncover risks and produce solutions no one thought of beforeâ€ (Baron, 2006). To obtain end state goals and correctly solve problems, all key players must be involved. To have success within a corporation, all key stakeholders concerns and rights must be the key.
â€œScenario Two: Global Communicationsâ€. Retrieved September 19, 2006, from University of Phoenix student/faculty website: http://ecampus.phoenix.edu
â€œDefining the Problem: The Critical Step to Realizing Opportunitiesâ€. Retrieved September 19, 2006, from University of Phoenix student/faculty website: http://ecampus.phoenix.edu
Gang, Y. and Gilbert, S. M. (2004). Strategic Outsourcing for Competing OEMs that Face Cost Reduction Opportunities. IIE Transactions, 22(11), 903-915. Retrieved September 24, 2006, from EBSCOhost database.
Gilley, K.M. and Rasheed, A. (2000). Making More by Doing Less: An Analysis of Outsourcing and its Effects on Firm Performance. Journal of Management, 26(4), 763-790. Retrieved September 24, 2006, from EBSCOhost database.
Baron, A. (2006). The People Impact of Outsourcing. Strategic Communication Management, 9(1), 13. Retrieved September 24, 2006, from EBSCOhost database.
Berry, G. (2006). Can Computer-Mediated, Asynchronous Communication Improve, Team Processes and Decision Making? Journal of Business Communication, 43(4), 344-366. Retrieved September 24, 2006, from EBSCOhost database.
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