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Autor: anton 12 January 2011
Words: 449 | Pages: 2
Content Analysis of Home Pages of Social Networking Websites.
Social Network Websites
1.Finding people (discovering, rediscovering, or locating them) 2. Building directories, network maps and social networks 3. Inviting people to join your networks 4. Managing access to your networks ("permissioning") 5. Connecting with people in your networks (using various media) 6. Managing relationships across media (e.g. making the jarring transition from e-mail or weblog-based relationships to voice-to-voice or face-to-face) 7. Collaborating with people in your networks, and 8. Content sharing with people in your networks
Content Structure - Text
Major text content comes from updates friends, groups and visitors
Only MingleBox shows Ð²Ð‚?MingleBox TimesÐ²Ð‚â„¢ which has user generated editorials. news from all colleges and campuses.
Orkut mostly linked Names and feature discriptors and no user generated content.
FacebookÐ²Ð‚â„¢s API content. Facebook has newsfeed related to friends and their friends.
Orkut:15 + variable
BigAdda: 7 + variable
Facebook:1 profile photo + a big variable component due to API. Pic of sender.
Minglebox:3 photos (emphasis on graphics)
LinkedIn: No photos
Use of blue colour is seen across all these sites and the colour combination is generally blue black (text) with one site having brown colour
The name of the user that has logged in is also at the extreme left of the page
The logout tab is generally at the extreme top right hand corner
Help tab found generally at the right hand bottom of the page
Home tab is placed at the extremes of the tabs as it is the most used tab and it can be plotted easily
Except for Bigadda, and Facebook, no outgoing link.
Minority of links to other person, but most prominent
Network links equal prominence
Least directed towards self
Many navigating away or to external ads.
Exploratory and person based
Clearest synthesis of Layout and Links among all
Mostly for applications and hence involving in intent.
Mostly navigating to its own content and features
Import of contacts from email accounts enabled in Linkedin, Facebook, Minglebox, Bigadda (yahoo, gmail, aol, hotmail); allowed for only gmail in orkut
FaceBook and Orkut allows messenger status visibility
All show the people who have visited profile recently
Linkden provides additional features on payment. Others are completely free.
Search and invite
Search: Simple. Top right. No variables.
Invite: Simple. Left pane. Single click.
Search: simple. Left pane. Variables available.
Invite: right pane. Navigating away.
Search: Not clean. Varaibles available. Separate Ð²Ð‚?GoÐ²Ð‚â„¢ Button.
Invite: prominent quick invite function. More fields.
Search: similar to orkut
Invite: not on home page.
Search: multivariate. Top right. Separate Ð²Ð‚?GoÐ²Ð‚â„¢ button.
Invite: most prominent more fields. Able to know who accepted or declined the offer.
Only on Bigadda and Facebook
Rectangular Advertisement on the left and bottom pane. Flash animation. Graphical Ad of Bigadda.com! Containing graphics and minimal text.
Bottom half of screen. Mostly text. Navigating away. Google Ads.
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