Social Issues / Craft Store Booming In Usa

Craft Store Booming In Usa

This essay Craft Store Booming In Usa is available for you on! Search Term Papers, College Essay Examples and Free Essays on - full papers database.

Autor:  anton  01 May 2011
Tags:  Booming
Words: 622   |   Pages: 3
Views: 225

Craft Store Booming in USA



In the wake of Sept. 11, more Americans begin nesting, spending more time with family. This phenomenon has led many of those nesters to the world of arts and crafts, a business that is booming. Despite today’s turbulent economy, hobby stores are doing so well, they are raising their profit forecasts. Fred Katayama reports.



Claudine Hutton

And when you do a roll of knitting and a roll of pearling, it’s bumpy on one side, and flat on the other.




There’s something warm and fuzzy about hand-made crafts. New York resident Connie Tanner paints for fun, but 911 made her to switch to weaving blankets.



Connie Tanner, Hobbyist

I started knitting again. I had been knitting a little bit. But now I’m knitting big blankets, rather than scarves and hats. Blankets are comforting and they’re warm.




Like mother, like daughter. But Gretchen Lustig likes to make puppets. She likes its social aspect of crafting.



Gretchen Lustig

It’s something that you can usually do when you are with other people.



Crafts sales took off before America’s economy hits the breaks. But they’ve continued to grow. The nesting phenomenon, post 9/11, has helped drive more Americans to hobby stores. Add that to publicity, from home and garden television, as well as Martha before her crafty stock sale. The hobby industry sales rose more than 16% over the last 12 months to 27 billion dollars. With that, Rodney Dangerfield of retail finally grabbed the respect of Wall Street. In the last 12 months, the stocks of Jo-Ann’s stores quintupled, A.C. Moore arts and crafts more than tripled and Michaels stores doubled. They vastly outstripped the others in the retailing industry.


工艺品销售在美国经济遭受打击之前就已经见好。但�它们�在增长。911之后的“筑巢”现象使更多的美国人�趣味商店去。再加上有关家居和花园的电视节目的宣传,�有玛莎本人在她的工艺品股票销售前做的宣传,趣味商品销售额在过去12个�中增加逾16%,达270亿美元。因此,零售业的罗德尼•丹杰费尔德最�取得了华尔街的尊重。在过去12个�,Jo-Ann的销售额增加了4倍,A.C. Moore艺术和工艺品股票增长逾两倍,Michaels商店股票增加了一倍。他们远远超过了零售业其他公司。

Laura Richardson

Well, Wall Street’s willing to take an industry whenever they see, you know, good sales and earnings growth. Then in the case of the craft’s retailers, for really the last year or more, they’ve had better sales growth and better earnings growth than most other types of retailers.




Hobby stores do well when the economy slows. Some people would rather make it themselves and save money. And it’s cheap entertainment. The hobbyist on average spends just 18 dollars during a visit to a store. Rita Bueti makes gifts for her daughter to give out at Christmas.



Rita Bueti, Hobbyist

Instead of going out and buying the gifts spending a fortune on it, which, you know, doesn’t mean a thing. You know. I make the gift, and I give it to them, and they keep it forever.




And it’s not just older folks, more kids are getting into crafts, thanks to grandparents like Barbara Calabrese.



Barbara Calabrese, Hobbyist

My motto is, they should be taught, instead of bought. So the quality time that we spend together, and between my yelling and screaming, like I said, I’m no martyr, but we enjoy, the kids are enjoying it more.




Some man was pointing out there is room for consolidating in this fragmented industry. The two largest, Michaels and Jo-Ann together, command just 14% of the market. The hobby industry isn’t scared off by forecast calling for weak holiday sales. Michaels, Jo-Ann and A.C. Moore recently lifted their profit forecasts for the year. Michaels is doing a better job of keeping the shelves fully stocked with everything from apples to zinnias. So selling more items at full price fattening its bottom line.


有人指出,这个�块的行业仍有整�的空间。两个最大的公司Michaels和Jo-Ann加起来的市场占有率仅有14%。疲软的假日销售预测没有把工艺品行业吓坏。Michaels、Jo-Ann和A.C. Moore最近将公司本年度的�润预报提�了。Michaels公司略胜一筹,货架上摆满了从苹果�百日菊的各色商品。以全价售出多样化的商品使得公司�润增加。

Don Tesoro, District Manager, Michaels Stores

If we would have rate our stores on a scale of 1 to 10 right now, we’re probably about a 5, which means that we just have tremendous opportunity to keep this trend going.




Longer terms analysts are bullish. Those thousands of new homebuyers will need to spruce up their castles. And many will buy fabric to make their own curtains. And as baby boomers are aging, more make opt to pick up the scissors.



Get Better Grades Today

Join and get instant access to over 60,000+ Papers and Essays

Please enter your username and password
Forgot your password?