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Defining The Identity/ Mission Statement

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Category: Business

Autor: kimjohnson 10 August 2011

Words: 802 | Pages: 4


This paper will show how Able constructed an effective strategy design component along with the finding strength and weakness. How legal and ethical issues play a role in the process and effective communication techniques.

Defining the identity/ Mission Statement

Able Corporation's identity entails a successful manufacturing company producing power tools, lawn mowers, lawn furniture, microwaves, and ranges that are made in the US with large distributers such as Sears, Best Buy, and Wal-Mart selling at realistic prices. This information can be found by indentifying their competition along with having an understanding of power tools and lawn furniture (McMillan, 2004).

Their mission statement should speak about who the company is and what they stand for.

Creating its mission statement

The mission statement should describe geographic domain of districts and the target markets while speaking on how they intend to be gainful by taking in account outside influences like labor conditions, possible government, and economic conditions (McMillan, 2004).

Able Corporation is a manufacture company located in Tennessee that manufactures power tools, lawn mowers, lawn furniture, microwaves, and ranges with an objective to operate in the global marketplace. Are goal is to be customer friendly while beating the competition with our low prices.

Found information

This information can be found in periodicals, power tool websites, and industry periodical.

Already know

We already know that Able is a company located in Tennessee and their product is sold at Sears, Wal-Mart, and Best Buy. They build lawn mowers, microwaves, power tools and ranges and want to go global, they already sale in Canada, and the US. They advertise in papers on Wednesday and Sunday by inserts.

Strategic objectives

Since a strategic plan is an important module contained by a company's planning process to improve the company's position in the marketplace indentifying principles for prioritizing steps will assist the strategic objectives. The use of the strategic management model would be a good start. Develop a vision and mission statements, establish long term objectives, generate, evaluate, and select strategies, implement strategies management issues, implement strategies marketing, finance, accounting, R&D, and MIS issues, measure and evaluate performance, and perform internal audits (Jeanty, 2001).

Evaluate the effectiveness of the process and measures

To effectively evaluate the process there must be steps put into place. The external and internal factors of the current strategies, then the performance has to be measured and lastly action to correct problems or mistakes must be done.

Legal and ethical issues

Ethics should be evaluated by looking at how the association performs issues of accuracy and opportunities for observing ethical behavior. This would entail the delaminating of whether the actins over the past year head been consistent with its principle and worth (Bettina, 1991).

The ethical values of a business are corporate strategies, treatment of suppliers, treatment of employees, and sales and accounting practices. The legal requirements that guide an organization must be followed from everyday of operation (Bettina, 1991).

Common ethical problems on the job are conflict between basic attitudes and the need to attain a desired outcome, conflict between two or more personally held values, conflict between two or more individuals or groups when one has an obligation (Bettina, 1991).

Determining ethical dilemmas requires interpersonal cooperation skills and new application of employability skill and truthfulness along with the ability to work supportively respect for others, pride in one's work, willingness to learn, dependability, responsibility for one's actions, integrity, and loyalty (Bettina, 1991).

Improve business operations

There are many different ways to improve business operations and to name a few finding ways to cut cost, keep employees involved, and exploring new markets or improving the old markets (Probst, 2008).

Effective Communication

Some effective communication techniques are active listening, nonverbal communication, paraphrasing, and using I instead of you when in a disagreement (Switzer , 2010).

Strengths and Weaknesses

To maintain the strengths and weaknesses this would consist of building on leveraging prioritizing and optimizing opportunities, and countering threats (LaChusa , 2006).


In conclusion this paper showed the entire picture on how Able stated the company and what they did to ensure they were operating with the proper steps to ensure the company would operate correctly.


Bettina, L. (1991). Resolving ethical dilemmas in the workplace. Retrieved from

Jeanty, J. (2001). Principles of prioritizing implementation steps to accomplish strategic objectives. Retrieved from

LaChusa , D. (2006). Swot analysis - the good, the bad & the . Retrieved from,-The-Bad-and-The-Ugly&id=216503

McMillan, A. (2004). Mission and vision statements. Retrieved from

Probst, J. (2008). Improve business excution & performance. Retrieved from

Schulman , M. (2006). Incorporating ethics into the organization's strategic plan. Retrieved from

Switzer , C. (2010). How to use effective communication techniques. Retrieved from

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