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  • Cross Cultural Awareness For The International Manager

    Cross Cultural Awareness For The International Manager

    INTRODUCTION It is time for a fast-developing Bulgarian company to go international. According to carefully conducted marketing research the most favorable conditions for expansion at this point are in Germany and Brazil. Unfortunately "Noname.Co" is a new entrant in the global market and is quite inexperienced in dealing with countries of unfamiliar culture. The differences between Bulgaria, Germany and Brazil are not only estimated by means of square meters, but also by ethnicity, religion, temperament

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    Essay Length: 2,775 Words / 12 Pages
    Submitted: March 14, 2011
  • Qualities Of Leadership

    Qualities Of Leadership

    Qualities of Leadership Jarad Bowens Leadership is one of those words that are not so easy to define. The attributes and qualities that make up a good leader vary from person to person and from situation to situation. The definition is so broad that there are over two hundred registered definitions on the books. However, the basic idea of leadership is understood to be that quality which allows a person to stand ahead of the

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    Essay Length: 1,373 Words / 6 Pages
    Submitted: March 14, 2011
  • Ainu Culture

    Ainu Culture

    Sirokanipe ranran piskan Konkanipe ranran piskan. This Ainu poem is about an owl deity. It roughly translates to “Fall fall, silver drops, all around fall fall, golden drops, all around” (Selden). The Ainu worshiped all aspects of nature as gods, believing animals were spirits temporarily visiting the earth. The Ainu are an ancient people of nature, living in close communities and are now a minority of Japan. The Ainu used to live in Honshu, Japan’s

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    Essay Length: 1,357 Words / 6 Pages
    Submitted: March 14, 2011
  • Covert War: Nature Vs. Culture In The Last Of The Mohicans

    Covert War: Nature Vs. Culture In The Last Of The Mohicans

    In James Fenimore Cooper's The Last of the Mohicans, a superficial reading might depict the novel as the story of a battle between societies. Yet there is an underlying depiction of a far more vast conflict. From the beginning of the novel, the reader is guided by descriptions of the struggle between the two entities. Cooper writes, "there was no recess of the woods so dark, nor any secret place so lovely, that it

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    Essay Length: 429 Words / 2 Pages
    Submitted: March 14, 2011
  • Cultural Values And Personal Ethics Paper

    Cultural Values And Personal Ethics Paper

    Cultural Values and Personal Ethics Paper Individuals on a daily basis deal with personal, organizational and cultural values. It is important that an individual learns to understand the differences between each and how it pertains to them. The intent of this paper is to identify values that are important personally, organizationally, and culturally, and the effects that these values have on decision making in regards to our personal and professional life. Personal Values Personal values

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    Essay Length: 2,051 Words / 9 Pages
    Submitted: March 14, 2011
  • Marketing Analysis

    Marketing Analysis

    The following has become a question mark for many economists and researchers: why people appear to fail to take the right steps in their financial best interest? Let's look more closely. We know that in life, people often set themselves in risky situations. Some people play football when they know they might injure their knees and backs, or worse. Some people smoke when they know smoking causes cancer and heart disease. Some people drive fast

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    Essay Length: 755 Words / 4 Pages
    Submitted: March 14, 2011
  • Organizational Culture

    Organizational Culture

    Organizational culture influences many aspects of workplace life. A workplace with strong beliefs, values, behaviors, ideas and expectations define an organization. Well-communicated beliefs, values, ideas and expectations influence employee's behavior and determine how employees communicate with others throughout the organization, thus defining the organization's culture. Over the years, the topic of organizational culture has been studied in many disciplines from anthropology to sociology. A prominent theorist of organizational culture, Edgar Schein (2004), provided the following

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    Essay Length: 1,162 Words / 5 Pages
    Submitted: March 14, 2011
  • The Challenges Of International Marketing

    The Challenges Of International Marketing

    The Challenges of International Marketing BY Jay Fankam Baker College 2005-2006 Abstract Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you

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    Essay Length: 1,184 Words / 5 Pages
    Submitted: March 15, 2011
  • Marketing Environment Of Asia Life

    Marketing Environment Of Asia Life

    7.0 Marketing Environment 7.1 Microenvironment This environment consists of smaller and more immediate factors that affect Asia Life's business operations. The environments that influence Asia Life directly will be marketing intermediaries and competitors. 7.1.1 Marketing intermediaries Asia Life's servicing agents stand a great role in the company. They are the one who help the company to promote, sell and distribute products to the client. As a matter of fact, Asia Life will conduct a seminar

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    Essay Length: 1,031 Words / 5 Pages
    Submitted: March 15, 2011
  • Global Market Expansion

    Global Market Expansion

    I have completed my research on the new market expansion; it is my recommendation that we should expand our market to China. Going international can gain our company both broader public recognition and a higher profit margin with our current staff and members. Background Last October, our company received an eight million dollar equity investment from Anonymous company. As a result of this investment, the senior vice presidents of Worldwide Marketing, of Anonymous company,

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    Essay Length: 837 Words / 4 Pages
    Submitted: March 15, 2011
  • The Single European Market

    The Single European Market

    1. The Background of the Freedoms In order to understand the evolvement of the Single Market of the European Union, one has to take the general background into consideration. Therefore, it is important to have a look at the Treaty on European Union (Maastricht Treaty) which gave birth to the creation of the Single Market. Having been the Common Market before the Maastricht treaty, the European Economic Community (EEC) Treaty already clarified the objective of

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    Essay Length: 2,270 Words / 10 Pages
    Submitted: March 15, 2011
  • Cultural Contributor

    Cultural Contributor

    Cultural Contributor University of Phoenix HUM 100 Ð'- Introduction to Humanities Greg Enos April 23, 2006 Intro We learn from our past. The past is often our gateway to the present and our future. Learning from our past helps to better what we have today, while also keeping the past alive and celebrating what the past was all about. A man named Mike Johnson once said, "Why not put forth the effort; why not give

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    Essay Length: 2,720 Words / 11 Pages
    Submitted: March 15, 2011
  • Leadership In Nursing: Interview

    Leadership In Nursing: Interview

    Rebecca D'Agostino-Bailey Leadership in Nursing Professor Glenna Lou Nelson November 21, 2006 Leadership Interview: Deb Towns Deb Towns is the nurse manager of the cardiac rehabilitation program at Memorial Medical Center. She is an R.N. whose leadership position is unique because she also created the program she is in charge of. Deb had a vision and used her leadership skills to see that vision become a reality. The cardiac rehab program began because there was

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    Essay Length: 860 Words / 4 Pages
    Submitted: March 15, 2011
  • Cultures Of Jindia

    Cultures Of Jindia

    Ancient India India began as a small civilization, in the Indus Valley, on such sites as Mohenjo-Daro, Harappa, and Lothal (Keay 19). It was here that the early ancestors of Hinduism built their homes and civilization (Keay 19). Only later did Aryans arrive, signifying the change of period in India from Pre-vedic to Vedic (Keay 19). The first known invaders of India were Aryans (also mentioned sometimes as Indo-Aryans) (Keay 20). It is believed that

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    Essay Length: 3,942 Words / 16 Pages
    Submitted: March 15, 2011
  • In What Ways Did The Arrival Of The Spanish, French, And British Change The Culture And Lifestyles Of The Indian Cultures In North America, Central America, And South America?

    In What Ways Did The Arrival Of The Spanish, French, And British Change The Culture And Lifestyles Of The Indian Cultures In North America, Central America, And South America?

    The life styles of the Indians of the Americas changed greatly over time, almost completely influenced by Western culture. Each of the different Western civilizations affected the Indian tribes very differently. This is partly due to the reasons why they came to the "New World." The British came primarily for land due to their fast population growth and partially for a new economic venture. The French came for furs and luxuries that only Indians and

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    Essay Length: 1,338 Words / 6 Pages
    Submitted: March 15, 2011
  • India And The Black Market

    India And The Black Market

    ----------------------------------- Sep 20, 2005 BLACK MARKET AND THE INDIAN ECONOMY ----------------------------------- Statistics: It is said that black money in India accounts for 20 % of GDP. If this is true, then black money generated every year must be around Rs 400,000 crore or $ 80 billion. This is a huge amount, more than the entire budget of the government at the Centre. We have a government that spends about Rs 350,000 crore a year, most

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    Essay Length: 4,143 Words / 17 Pages
    Submitted: March 15, 2011
  • Marketing Mix

    Marketing Mix

    The marketing mix is primarily made up of four variables, and they are product, place, price, and promotion. These variables are often referred to as the four P's. Many sources often describe the marketing mix as a recipe used in developing a viable marketing strategy, with each ingredient being used different ways and at different times based on the product or service one is trying to market. This paper will utilize three sources to describe

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    Essay Length: 1,071 Words / 5 Pages
    Submitted: March 15, 2011
  • African American Culture

    African American Culture

    African American Culture Music Spirituals This is a religious song sung by the black people in the southern part of the US and are often influenced by African melodies. The spirituals are typical working songs and often content stories and persons from the Bible. Many of the slaves, in fact, thought of themselves as modern children of Israel who were looking for freedom. The songs first become well-known outside the southern states when the slaves

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    Essay Length: 1,168 Words / 5 Pages
    Submitted: March 15, 2011
  • Organisational Behaviour And Analysis: As Integrated Approach вЂ" Organisational Cultures And Climates,

    Organisational Behaviour And Analysis: As Integrated Approach вЂ" Organisational Cultures And Climates,

    Organisation culture and climate have many similarities as well as differences, such as they are both intangible aspects of the way employees think. Organisational culture can be defined as �a pattern of shared assumptions invented, discovered or developed within an organisation as it learns to cope with problems or external adaptation and internal integration’ Organisational climate is �a characteristic ethos or atmosphere within an organisation at a given point in time which is reflected in

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    Essay Length: 258 Words / 2 Pages
    Submitted: March 16, 2011
  • Leadership Issues

    Leadership Issues

    Abstract Almost all leadership theories are based on the relative importance assigned to the leader versus the follower in mission accomplishment. Those who believe that leaders are sufficiently enlightened or heroic examples of bold leaders such as Napoleon, Alexander, and Frederick the Great favor the authoritarian model of leadership. "Leadership remains the most baffling of arts as long as they do not know exactly what makes leaders get up out of a hole in the

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    Essay Length: 2,435 Words / 10 Pages
    Submitted: March 16, 2011
  • Marketing Plan

    Marketing Plan

    Contents Contents 2 Introduction / Executive Summary 3 COMPETITOR ANALYSIS - Domestic: Qantas, Jetstar, Virgin Blue 3 The components of competitor analysis 3 Assess competitors' current and future objectives 4 Assess competitors' current strategy: 4 Assess competitors' resource profile 4 Predict competitors' future strategies: 6 CUSTOMER ANALYSIS - Domestic: Qantas, Jetstar, Virgin Blue 8 Case Study 13 Conclusion 13 Reference List 15 Introduction / Executive Summary COMPETITOR ANALYSIS: Something here about the international airline

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    Essay Length: 2,911 Words / 12 Pages
    Submitted: March 16, 2011
  • Cultural Values And Personal Ethics Paper

    Cultural Values And Personal Ethics Paper

    Cultural Values and Personal Ethics Paper Individuals on a daily basis deal with personal, organizational and cultural values. It is important that an individual learns to understand the differences between each and how it pertains to them. The intent of this paper is to identify values that are important personally, organizationally, and culturally, and the effects that these values have on decision making in regards to our personal and professional life. Personal Values Personal values

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    Essay Length: 2,109 Words / 9 Pages
    Submitted: March 16, 2011
  • Marketing Plan

    Marketing Plan

    Bacardi-Cola: Marketing Plan Table of Contents Introduction ....................................................................................................3 History ..........................................................................................................5 Product Description.......................................................................................... 7 SWOTT Analysis............................................................................................. 8 Market Research.............................................................................................. 9 Segmentation .................................................................................................11 Target Market ................................................................................................15 Differentiation ................................................................................................17 Positioning....................................................................................................17 Stage of the Product Life Cycle............................................................................18 Marketing Mix ...............................................................................................20 Product ...............................................................................................20 Place.................................................................................................. 23 Price ..................................................................................................23 Promotion............................................................................................ 26 Budget..........................................................................................................31 Controls....................................................................................................... 32 Conclusion....................................................................................................34 References.................................................................................................... 35 Introduction Marketer Corporation has been recruited by Bacardi Corporation to help them design a new product in the ready to drink (RTD) and flavored alcoholic

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    Essay Length: 8,450 Words / 34 Pages
    Submitted: March 16, 2011
  • Cross Cultural

    Cross Cultural

    The Generational Gap I interviewed a friend whom I have known since high school, but it has been only recently that I have come to learn and respect the diverse mix of culture and identities present in her. She is Chinese, gay, and currently a business major at UT. She moved to the United States when she was 5 years old and her resentment towards her parents' conservative culture knows no boundaries. On a regular

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    Essay Length: 1,029 Words / 5 Pages
    Submitted: March 16, 2011
  • Culture Of Uganda

    Culture Of Uganda

    The Culture of Uganda The Republic of Uganda, located in the heart of Africa, is known as one of the friendliest African countries. It is located in East Africa, surrounded by Sudan, the Democratic Republic of Congo, Rwanda, and Tanzania (Wikipedia, 2006). Uganda was established in 1914 with help from the United Kingdom; however, in 1962 Uganda became an independent nation. Currently, Uganda is ruled by President Yoweri Museveni, who has been the President of

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    Essay Length: 1,297 Words / 6 Pages
    Submitted: March 17, 2011

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