Bt's Future
Essay by 24 • March 5, 2011 • 315 Words (2 Pages) • 1,043 Views
B.T.'s Strategic Priorities
* Keep a relentless focus on improving customer satisfaction.
* Put broadband at the heart of B.T.
* Create mobility services and solutions.
* Transform our network for the 21st century.
* Achieve competitive advantage through cost leadership.
* Lead the world in network-centric ICT solutions.
* Re-invent our traditional business.
* Motivate our people and live the B.T. values.
B.T. Groups structural problems.
* Under attack about its treatment of competitors.
* B.T. is being forced to make major structural changes by Ofcom.
* Ofcom faced with difficult decision - must ensure fair trading but would like to encourage the kind of investment in new technology that B.T. can afford.
* Only total split of B.T. Wholesale from the B.T. Group will satisfy competitors who feel that B.T. Retail has the advantage.
* No incentive for B.T. Wholesale to split as currently B.T. Retail is a captive customer.
* Head of Retail, Pierre Danon, has demanded right to circumvent prices charged by B.T. Wholesale.
- This could offer Ofcom an alternative to enforced break-up of B.T. Group.
* Revenues from traditional calls being eroded by competitors and mobile calls.
* Recent interim results showed revenue from I.T. and broadband up 36% to Ј1.03 Billion.
* Head of Retail resigned due to board's refusal to allow him to follow his strategy for increasing
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