Cadbury's

FAQs

Why does the taste of the same product often differ from brand to brand?

The way chocolate is stored can affect the taste. For instance chocolate stored in a warm environment will become stale more quickly than chocolate stored in a refrigerator.

Although the recipe and ingredients for our chocolates are always controlled to tight recipe standards, on occasions ingredients are sourced from different areas, and milk particularly can taste differently when bought from different regions.

Chocolate recipes and textures are different. For instance a bar of Cadbury Dairy Milk tastes quite different to a Flake or a Wispa, because they have different recipes.

FAQs

Why does the taste of the same product often differ from country to country?

Differences in international taste palettes mean that recipes may be adapted to suit local taste and conditions. We also have to comply with the food laws in the country in which the product is being sold. This will often affect the end result as food laws differ significantly around the world.

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09/08/2006 - Undeterred by this weekÐ"ўв‚¬Ð²„Ñžs news that the recent UK salmonella scare could cost the company Ð"‚Ð'Ј20m (Ð"ўвЂљÐ'¬29.3m), Cadbury Schweppes has announced the addition of three new chocolate products to the market. Cadbury Flake Dark, Dairy Milk Melts and Cadbury Highlights will go on sale in the UK where the company was forced to recall seven well-known brands in June after discovering salmonella in samples of its chocolate.

The first of the new products to be launched, Highlights, will appear on the market this month.

An extension of the drinking chocolate range, the bar will have no added sugar and be marketed as a weight-control product at 160 calories per serving.

Dairy Milk Melts will be available in the autumn and are soft chocolates with a dairy milk shell sold in boxes of eight with three different flavours.

And, capitalising on the recent growth in the sector, a dark chocolate variety of the longstanding Flake brand will be launched in early October.

Managing director of the UK subsidiary Cadbury Trebor Bassett, Simon Baldry, said: Ð"ўв‚¬Ð*"Our UK innovation pipeline is focused on delivering differentiated products that tap into emerging consumer trends. Ensuring innovation is at the heart of our strategy enables Cadbury Trebor Bassett to grow sales and market share.Ð"ўв‚¬Ð'Ñœ

According to Cadbury, the dark chocolate market in the UK is worth Ð"‚Ð'Ј160m (Ð"ўвЂљÐ'¬234.39m) and is growing at an annual rate of 13 per cent. Their figures also show that 3 million new consumers have switched to buying dark chocolate in the last two years.

Dark chocolate accounted for 19 per cent of worldwide chocolate sales last year and is a rapidly growing trend in the industry due to its high levels of flavanols and antioxidants.

Other Cadbury developments include Roses Truffles Ð"ўв‚¬Ð²Ð‚Ñš a box of 16 truffles in four flavours Ð"ўв‚¬Ð²Ð‚Ñš and a new packaging design for the Snaps chocolate wafer products.

Cadbury enters Vietnam with new Kinh Do partnership

By Dominique Patton

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27/07/2006 - Cadbury Schweppes, the world's