Marketing Report For L'Oreal

Introduction

LпÑ--Ð...Oreal is a cosmetic company, which makes some of the worldпÑ--Ð...s biggest beauty products. LпÑ--Ð...OrealпÑ--Ð...s success story begins in 1907. It has been the market leader in the cosmetics and toiletries market since 2001 (Euromonitor 2005). Their products are sold in about one hundred and thirty countries worldwide. LпÑ--Ð...Oreal is divided into four categories - consumer products, professional products, luxury products, active cosmetics. They mainly focus on skin care, make-up, hair care and fragrance. LпÑ--Ð...Oreal includes some important brands such as LancпÑ--Ð...me Paris, Garnier, Mabelline, Softsheen Carson, Matrix, and Biotherm. LпÑ--Ð...Oreal invests heavily into its research and development which gives them competitive advantage over its competitors.

We as a group are going to produce a strategic marketing plan for LпÑ--Ð...Oreal.

PART 1A

PEST Analysis for LпÑ--Ð...Oreal

Political Factors пÑ--Ð... The political challenge is that LпÑ--Ð...Oreal should conform to all the different government leadership styles in various countries it operates within. LпÑ--Ð...Oreal faced a decline in the dermatology branch led by its Galderma brand due to new legislations governing drugs (Euromonitor, 2005). The EU law affects LпÑ--Ð...Oreal. LпÑ--Ð...Oreal is restricted in their use of certain kinds of chemicals, such as Phthalates which is carcinogenic (The Rules Governing Cosmetic Products in the European Union). LпÑ--Ð...Oreal is obligated to produce safe products that do not contain any harmful substances. Also, legislation for advertising is also affecting LпÑ--Ð...Oreal. LпÑ--Ð...Oreal has to follow the rules set by Advertising Standards Authority.