Organisational Analysis Of Harrah's Entertainment

Organisational Analysis

1.1 General Description

About the company

Harrah’s Entertainment, Inc.,

Harrah’s Entertainment, Inc., was found on October 30, 1937. It is a private gaming corporation that owns and operates many casinos/hotels primarily under the Harrah’s, Bill’s, Caesars, Horseshoes, Rio, Showboat, Bally’s, Paris, Harveys, Sheraton, Grand Casinos, and Flamingo brand names, as well as six golf courses under several brands. The company, based in Las Vegas, Nevada, is the largest gaming business in the world. It has grown through development of new properties, expansions and acquisitions, and has grown to become the leading provider of branded casino entertainment in North America. Harrah’s Entertainment was rated America’s most admires gaming company and was also named to the Forbes list of the best performing companies in the United States. It is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. There are over 85,000 employees working for the company’s properties across the country.

Lake Tahoe

South Lake Tahoe is a city in El Dorado Country, California, in the Sierra Nevada Mountains. The east end of the city, on the California-Nevada state line, is mainly geared towards tourism, with T-shirt shops, restaurants, hotels, and the Heavenly Ski Resort with the Nevada casinos just across the state line, Stateline, Nevada. The city extends about five miles west-southwest along highway 50, also known as Lake Tahoe Blvd. The western end of town is mainly residential, and clusters around "The Y", the X-shaped intersection of US Highway 50, state highway 89, and Lake Tahoe Boulevard.

Lake Tahoe is a seasonal and vocational destination, just over 3 hours from San Francisco, California. The Lake itself is 22 miles long (about 35.39 kilometres) and 12 miles wide (about 19.30 kilometres) with a depth of 1,685 feet with a natural rim elevation of 6,223 feet above sea level. The average low temperature of Lake Tahoe between December and April ranges -7 to -3 degrees Celsius with and average high ranging from 3 to 11 degrees Celsius.

Harrah’s, Harveys and Bill’s South Lake Tahoe is part of Harrah’s Entertainment, Inc., Between Harrah’s and Harveys Lake Tahoe, they have over 1,100 hotel rooms and 14 restaurants. They also have the hottest nightclub in Lake Tahoe, Vex, and the finest health and beauty treatment centre, called Reflection Spa.

Harveys Lake Tahoe

Harveys Lake Tahoe is casino hotel located in Stateline, Nevada. It was the first casino hotel to be built in South Lake Tahoe, located near crystal clear waters and majestic mountains. The hotel has 740 state-of-the-art guestrooms; classic, deluxe, luxury, premium, and suites as well as 6 impressive restaurants, live entertainment, and a world-class casino with 87,500 square feet of space. The hotel also has a wedding chapel, pool, convention center, and a full-service health club. This is the best place to stay and play on the Lake.

Vision Statement

“Each of our brands will be the overwhelming first choice of its targeted customers for casino entertainment.”

The Service-profit Chain

The service-profit chain is the foundation of how Harrah’s Entertainment runs its business. It is a chain of satisfaction that enables the company to be profitable and grow.

Satisfied and loyal employees create satisfied and loyal customers, and the profits will follow.

Procedures

Organisational Structure

1.2 SWOT Analysis

Strengths

Brand Recognition

- Harveys is one of the casino hotels under Harrah’s Entertainment, Inc., Harrah’s Entertainment, Inc., is one of the most recognized casino hotels in the United States. It has many properties around the country. Its brands include Harrah’s, Caesars, Horseshoe, The World Series of Poker, and Total Rewards. The company also operates casino resorts under the Bally’s (Las Vegas and Atlantic City), Showboat, Grand Casinos, Harveys, Rio, Flamingo Las Vegas and Paris Las Vegas flags. Moreover, it also expands its branches internationally: London Clubs, Conrad Punta del Este (Uruguay), and Casino Windsor Ontario.

Quality of Services

- Harrah’s Entertainment trains all employees to provide truly great service and to create a great experience to its players/guests.

FOCUS is the main service skills for the employees:

• Fast and Flawless Service- providing right and right away services to every customer.

• Offers and Rewards- promoting Total Rewards and offering options for service whenever possible.

• Chance to Win- wishing players/guests luck, celebrating wins, and providing fast service to keep them in action.

• Upbeat and Positive/ You know me- being alert, energetic, and enthusiastic. Making the guests feel special by calling their names, remember what they like and anticipate their needs.

• Spotless- presenting pleasant and clean environment, as well as well-groomed, neat and clean appearance of all employees.

Location of Harveys Lake Tahoe

- The hotel has separated its guestrooms into 2 different locations,