Porter's Model Of Apple

Intro

-background

- mission statement

- corporate culture

- subsidiaries

- structure

-Company description

- SWOT

- financial ratios

- stock market trends

- advertisement

- products

- environment

- Competition

- products

- companies

- advertising expenditures

Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market this year with its revolutionary iPhone.

Q: What is Apple's mission statement?

A: Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

How is apple organized?

Steve Jobs

Chief Executive Officer

and Co-founder

Apple Inc.

Steve Jobs is the CEO of Apple, which he co-founded in 1976. Apple leads the industry in innovation with its award-winning desktop and notebook Mac computers, OS X operating system, and iLife and professional applications. Apple is also leading the digital music revolution with over 100 million of its iPod portable music players sold and over 2.5 billion songs legally downloaded from its iTunes online store.

Steve also co-founded Pixar Animation Studios, which has created seven of the most successful and beloved animated films of all time: Toy Story, A Bug's Life, Toy Story 2, Monsters, Inc., Finding Nemo, The Incredibles and Cars. Pixar has won 20 Academy Awards and its films have grossed more than $3.2 billion at the worldwide box office to date. Pixar merged with The Walt Disney Company in 2006 and Steve now serves on their board of directors.

Steve grew up in the apricot orchards which later became known as Silicon Valley, and still lives there with his wife and three children.

Tim Cook

Chief Operating Officer

Tony Fadell

Senior Vice President, iPod Division

Jonathan Ive

Senior Vice President, Industrial Design

Ron Johnson

Senior Vice President, Retail Division

Peter Oppenheimer

Senior Vice President, Chief Financial Officer

Donald J. Rosenberg

Senior Vice President and General Counsel

Phil Schiller

Senior Vice President, Worldwide Product Marketing

Bertrand Serlet

Senior Vice President, Software Engineering

Sina Tamaddon

Senior Vice President, Applications Division

Top

Q: Who are the members of Apple's board of directors?

A:

William V. Campbell

Chairman

Intuit, Inc.

Millard S. Drexler

Chairman and Chief Executive Officer

J. Crew

Albert Gore, Jr.

Former Vice President of the United States

Steve Jobs

Chief Executive Officer and Co-founder

Apple Inc.

Chairman and Chief Executive Officer

Pixar

Arthur D. Levinson, Ph.D.

Chairman and Chief Executive Officer

Genentech, Inc.

Dr. Eric Schmidt

CEO

Google

Jerome B. York

Chief Executive Officer

Harwinton Capital Corporation

THE ROLE OF THE BOARD OF DIRECTORS:

It is the paramount duty of the Board of Directors to oversee the CEO and other senior

management in the competent and ethical operation of the Company on a day-to-day basis and to

assure that the long-term interests of the shareholders are being served. To satisfy this duty, the

directors will take a proactive, focused approach to their position, and set standards to ensure that

the Company is committed to business success through maintenance of