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  • Market & Swot Analysis Emap

    Market & Swot Analysis Emap

    Background Operating in the field of publishing EMAP PLC are a company who have grown over the last 50 years to become the second largest publisher in UK and international markets. Founded in 1947 with several local newspapers the company soon expanded away from news making and by the 1950's was creating business publications for the automotive industry. In 1974 the group expanded further into what is now its largest market of Consumer Media with

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    Essay Length: 5,030 Words / 21 Pages
    Submitted: December 31, 2010
  • Public Relations In Marketing

    Public Relations In Marketing

    Public Relations in Marketing for business by: Steve Makoski, December 2007 Public Relations Consider public relations similar to an assorted string of colored Christmas tree lights. Each bulb on the string illuminates different color, one brighter than the other, or burning out before another. Businesses engaged in public relations (PR) shine more than others shine, reveal true colors (persona), and burn out before another. This presentation provides the author and three different sources definition of

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    Essay Length: 810 Words / 4 Pages
    Submitted: December 31, 2010
  • Leadership

    Leadership

    1. (40% MANDATORY QUESTION) In the context of this course, what is the essence of leadership?? What would be evidence of effective or ineffective leadership? How does one exercise leadership? Please be sure to address all three components of this question. As evidenced throughout this course, leadership can hardly be defined or classified by a single word or phrase. There are a multitude of behaviors and processes that collectively exemplify leadership ,however, if asked to

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    Essay Length: 1,305 Words / 6 Pages
    Submitted: December 31, 2010
  • Cultural Context In View From A Bridge By Arthur Miller

    Cultural Context In View From A Bridge By Arthur Miller

    Examine how cultural context is established in two of the texts on your comparative course When examining the topic of cultural context, one must become immersed in the world of the texts under discussion. The historical and geographical setting of a work creates a world that the characters can credibly inhabit. They are influenced and shaped by the customs, moral values and social structures of that society. The cultural environment created offers the reader a

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    Essay Length: 1,878 Words / 8 Pages
    Submitted: December 31, 2010
  • Environmental Changes To Marketing Mix

    Environmental Changes To Marketing Mix

    Forces in the marketing environment that lead to changes in the past 5 to 10 years to the company's marketing mix: The different aspects of the marketing mix will be assessed with regards to the forces in the marketing environment for ice-cream and food retailer, the Swenson's Group ("the Company") operating in the Thai market. The context in which the changes in marketing mix will be examined will be based on their products, eg: ice-cream

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    Essay Length: 1,571 Words / 7 Pages
    Submitted: December 31, 2010
  • Cross Cultural Issues In International Business

    Cross Cultural Issues In International Business

    Table of Contents Pg Table of contents 1 Introduction 2 Fiji Culture 3 Festivals of Fiji 4 City Festivals of Fiji 4 Ratu Sir Lala Sukuna Day 4 The Lovo Feast 4 Culture 5 The Three Cultures Model 5 Cultural Frameworks and Dimensions 6 Hofstede 6 Trompenaars & Hampden-Turner 7 Hall 8 The Johari Window 9 GLOBE Research 10 Comparison of Cultural Frameworks and Dimensions 11 Management Approach 12 Conclusion & Recommendation 13 APPENDIX A

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    Essay Length: 2,540 Words / 11 Pages
    Submitted: December 31, 2010
  • Culture

    Culture

    Every nation possesses its own unique culture, or way of life, that sets it apart from other areas of the world. When emigrating from one's homeland to another, people often adapt or assimilate to the new culture in order to fit in. At the same time they merge with and hold on to their original cultural ways. By applying certain theories to an interview with a young Albanian girl, this became quite evident. The subject

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    Essay Length: 1,905 Words / 8 Pages
    Submitted: December 31, 2010
  • The Death Of A Culture: An Analysis Of The White Man's Influence Over The Igbo Clan

    The Death Of A Culture: An Analysis Of The White Man's Influence Over The Igbo Clan

    "We shall not do you any harm," said the District Commissioner to them later, "if only you agree to cooperate with us. We have brought a peaceful administration to you and your people so that you may be happy. If any man ill-treats you we shall come to your rescue. But we will not allow you to ill-treat others. We have a court of law where we judge cases and administer justice just as it

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    Essay Length: 1,274 Words / 6 Pages
    Submitted: December 31, 2010
  • International Marketing Mixes

    International Marketing Mixes

    307 - The Application of Marketing PART A - The Tools of Marketing Task Two Using examples, describe the FOUR stages of the product Life Cycle. What are the main problems facing any product in the maturity stage, and how can they be addressed? Introduction Stage When the product is introduced, sales will be low until customers become aware of the product and its benefits such as Microsoft Windows 95. Microsoft announces their product before

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    Essay Length: 607 Words / 3 Pages
    Submitted: December 31, 2010
  • Market Types And Monetary Policy

    Market Types And Monetary Policy

    Definitions of a Market Economy The market economy is based on the assumption that consumer choice will influence market forces with no direct influence from the government. Everything from the market economy is based around supply and demand. Consumers show their satisfaction by purchasing goods at the lowest cost which raises production. The USA would be classified as a market economy since their system is based on wealth and power exercised by the individual

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    Essay Length: 2,581 Words / 11 Pages
    Submitted: December 31, 2010
  • Pros And Cons Of Leadership Theories

    Pros And Cons Of Leadership Theories

    Introduction After the Japanese "miracle" had come to be recognized within America and Total Quality Management (TQM) had begun making fledgling appearances in American manufacturing, W. Edwards Deming, the so-called "father of TQM" gave us his famous 14 Points for the purpose of enabling the manufacturer to operate under the principles of TQM and the participatory management style that it requires. Several of Deming's (1986) 14 Points conclude with the statement, "substitute leadership" (p. 26).

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    Essay Length: 2,099 Words / 9 Pages
    Submitted: December 31, 2010
  • Dimensions Of Culture, Values, And Communication

    Dimensions Of Culture, Values, And Communication

    Dimensions of Culture, Values, and Communication Being different is not all that bad and in some cases can be a life saver. Times were tough for me in the past, I lost my job in my home town and had to move to keep my family going to a place I hated with a passion and did not understand. I tried to look for other jobs during this time and saw a friend live in

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    Essay Length: 1,282 Words / 6 Pages
    Submitted: December 31, 2010
  • Marketing Plan For Scent Sense

    Marketing Plan For Scent Sense

    The purpose of this document is to outline the marketing strategies for the revolutionary product that is Scent Sense. This document will be used to set goals to be achieved in the foreseeable future by further developing strategic plans for each section included in this marketing plan. Scent Sense is in the unique position to offer a high-quality device that will change people's computer experience. By enabling users to "get their smell on", we have

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    Essay Length: 2,108 Words / 9 Pages
    Submitted: January 1, 2011
  • Crystel Leadership And Change Management -Uophoenix

    Crystel Leadership And Change Management -Uophoenix

    Leadership and Change Management Organizational leaders discuss change. They follow up with plans for process improvements in customer service, manufacturing, or supply chain management. From subordinates, management looks for enthusiasm, acceptance, and commitment (Strebel, 1996). However, the workers may be less than enthused. "Communication breaks down, implementation plans miss their mark, and results fall short" (Strebel, 1996, ΒΆ1). This kind of reaction from the employees happens so often that research needs to be performed in

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    Essay Length: 5,899 Words / 24 Pages
    Submitted: January 1, 2011
  • Market Environment

    Market Environment

    Market Environment The *market environment* is a marketing term and refers to all of the forces outside of marketing that affect marketing management's ability to build and maintain successful relationships with target customers. The market environment consists of both the macroenvironment and the microenvironment. * The microenvironment refers to the forces that are close to the company and affect its ability to serve its customers. It includes the company itself, its suppliers, marketing intermediaries, customer

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    Essay Length: 1,409 Words / 6 Pages
    Submitted: January 1, 2011
  • Bless Be The Market

    Bless Be The Market

    Is there a difference between a Mexican and an American? In today's society it appears there is, even when I enter through the doors of the Catholic Church near my home am I met with the biases. Should the Catholic Church not be opposed to such a concept or does the Church agree with national borders? I ask such questions to begin investigating the views of the Catholic Church on social teaching. We find contradictions

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    Essay Length: 2,875 Words / 12 Pages
    Submitted: January 1, 2011
  • Marketing Environment

    Marketing Environment

    The Marketing Environment The environment forces that affect the company's ability to serve its customers 1. External Environment 2. Internal Environment External Environment Macro Environment: consist of larger societal forces that affect the entire microenvironment. The six forces making up the company's microenvironment * Demographic * Economic * Natural * Technological * Political * Cultural Forces Demographic is the study of the characteristics of human populations. * Age structure * Shifting family profiles * Geographic

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    Essay Length: 256 Words / 2 Pages
    Submitted: January 1, 2011
  • Electronic Auction Markets: Ebay Explored

    Electronic Auction Markets: Ebay Explored

    Introduction Electronic commerce has had a great impact on the global economy since its entry in the last decade, especially on the internet. The total retail revenue of e-commerce is represented by a growth rate larger than 25 percent (US Department of Commerce, 2005). "Despite the contraction in the high-tech industry during the recent recession, firms have continued to enter and expand their presence in e-commerce, and consumers have increased the number of purchases made

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    Essay Length: 2,389 Words / 10 Pages
    Submitted: January 1, 2011
  • Cultural Communication

    Cultural Communication

    Hello John this Memo is in reference to our business trip to Monterrey, Monterrey is the second biggest city in Mexico and the financial capital of Latin American some of the wealthiest people in Latin America live there, 3 of 10 most richest people in the world live there. But there is a way to do business in this city. Take a look at this and study it thoroughly. The Mexicans are very affectionate people,

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    Essay Length: 744 Words / 3 Pages
    Submitted: January 1, 2011
  • Culture

    Culture

    Since the publication of Edward Said's Orientalism, many have examined the European descriptions of India as reflections of the power/knowledge nexus in the colonial state. Few, however, have capitalized on Said's insight that whereas the Orientalist discourse appears to be a description of a place in the world (viz. the Orient) it actually is a description of how the West has experienced the Asian cultures. This panel will present a research program which studies the

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    Essay Length: 2,397 Words / 10 Pages
    Submitted: January 1, 2011
  • Hawaiian Culture And Dietary Practices

    Hawaiian Culture And Dietary Practices

    Hawaiian Culture and Dietary Practices Hawaiian culture, health, and diet have all adapted throughout the years. Hawaiian medicine consisted of three elements: god, man, and environment. As the years went on Hawaiians adapted more traditional medicines and practitioners of different medical practices. Many Hawaiians were holistic, meaning they believed in spiritual, generosity, harmony, and humility for healing. Many Hawaiians believed that you could not have health without life. Even though Hawaiians adapted more new traditional

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    Essay Length: 1,821 Words / 8 Pages
    Submitted: January 1, 2011
  • Barbie As A Cultural Icon

    Barbie As A Cultural Icon

    Barbie: The Cultural Icon Cultural icons are not just merely widely recognized persons or things; they inspire keen interest and dedication, if not obsession and addiction on the part of collectors, designers and most importantly, consumers. Barbie has been an important part of the toy fashion doll market for nearly fifty years. Launched in 1959, Barbie has become the best-selling fashion doll as well as a cultural icon. Actually, some people buy, sell, collect and

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    Essay Length: 1,002 Words / 5 Pages
    Submitted: January 2, 2011
  • Should The Federal Reserve Intervene Every Time The Stock Market Takes A Plunge?

    Should The Federal Reserve Intervene Every Time The Stock Market Takes A Plunge?

    1. For the most part, the Federal Reserve's main concern is first and foremost inflation, and secondarily unemployment. Given these two goals, should the Federal Reserve intervene every time the stock market takes a plunge? Let us first examine what happens when stock market takes a plunge and how the central banks can respond to that. Injection of money: As a result of stock market plunge and liquidity crisis the system may get jammed, credit

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    Essay Length: 1,395 Words / 6 Pages
    Submitted: January 2, 2011
  • The Cultural Challenges Of Doing Business Overseas

    The Cultural Challenges Of Doing Business Overseas

    Steve Kafka was born and raised in the United States. He is a successful businessperson in the United States. He is a franchisor for Chicago Style Pizza, overcoming many difficulties to achieve this success. Steve is familiar with living, working and doing business in the United States, an open business economy and a very diverse culture. Doing business in Prague, Czech Republic is going to be different from doing business in Anytown, USA. Although Steve

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    Essay Length: 1,152 Words / 5 Pages
    Submitted: January 2, 2011
  • Niche Marketing

    Niche Marketing

    Marketing Management Assignment 2 A niche market also known as a target market is a focused, targetable portion (subset) of a market sector. By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers. A niche market may be thought of as a narrowly defined group of potential customers. A distinct niche market usually evolves out of a

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    Essay Length: 1,111 Words / 5 Pages
    Submitted: January 2, 2011