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Last update: May 26, 2015
  • The Advertising Expenditure Trend in Malaysia Situational Analysis

    The Advertising Expenditure Trend in Malaysia Situational Analysis

    Situational analysis The current scenario The advertising expenditure trend in Malaysia had changes in this few years, as the digital media and others modern advertising media are keep growing. However, the rise of digital media doesn’t mean the traditional media are faded out. Statista 2018 shows that the traditional media still continue take large portion of advertising spending, such as newspaper and television they still maintain the first and the second place of the overall

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    Essay Length: 1,309 Words / 6 Pages
    Submitted: August 6, 2019
  • Contribution of Advertising/promotion in Overall Development of Business Like- Sales Growth, Brand Building Etc.

    Contribution of Advertising/promotion in Overall Development of Business Like- Sales Growth, Brand Building Etc.

    Contribution of Advertising/promotion in overall development of business like- Sales growth, brand building etc. From economic contribution to media and employment, advertising is a driver for a healthy and thriving society, globally. Advertising gives the opportunity to companies to differentiate themselves and highlight their unique selling points. This stimulates competition in the marketplace, which, in turn, means that companies need to keep improving their products’ value. For consumers this translates to higher quality and lower

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    Essay Length: 789 Words / 4 Pages
    Submitted: August 29, 2019

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