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  • The Legal Industry, A Marketing Perpective

    The Legal Industry, A Marketing Perpective

    The Legal Industry: A Marketing Perspective The state of marketing in the legal industry is growing by leaps and bounds. Just a few short years ago, lawyers depended solely on word of mouth and yellow page ads to publicize their business. Slowly over time, this has changed, and lawyers are now taking a more proactive approach to marketing their firms and shopping their services in the market place. The following research will show that law

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    Essay Length: 1,430 Words / 6 Pages
    Submitted: April 15, 2011
  • Wine Industry Introduction

    Wine Industry Introduction

    Innovations have made French firms dominate the wine industry in the past. In the mid-1600s, a Bordeaux producer applied new techniques that led to a new age of large-scale fine wine. The development of fine wine was enhanced by the introduction of glass wine bottles sealed with cork. These innovations not only helped wine last longer but also made it age better. After the First World War, overproduction and fraud prompted French government took steps

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    Essay Length: 799 Words / 4 Pages
    Submitted: April 16, 2011
  • The Energy Bar Industry

    The Energy Bar Industry

    Energy Bar Overview The energy bar market grew from a grass roots effort focused on the consumer base of performance athletes. These athletes usually obtained products at competitive events that were geared towards the everyday consumer. The build up of this market is attributed to PowerBar, but there was significant contribution from others. PowerBar and the Market PowerBar began as a company seeking to create a performance-enhancing food that marathoners could consume during an energy-draining

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    Essay Length: 1,312 Words / 6 Pages
    Submitted: April 17, 2011
  • Bridgeton

    Bridgeton

    We all know what happened with the engine plant. The production workers did everything they could to cut production costs. They succeeded in bringing costs close to that of competitors. However, it was not enough. They were still told that they were not cost competitive and the plant was closed. We have already had to outsource oil pans and muffler-exhaust systems and despite our improvements in the production process, we may have to outsource manifolds.

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    Essay Length: 742 Words / 3 Pages
    Submitted: April 18, 2011
  • U.S. Major Home Appliance Industry In 2002

    U.S. Major Home Appliance Industry In 2002

    SYNOPSIS With the help of two different CEO's, Caterpillar transformed itself. For three consecutive years, 1982, 1983, and 1984, the Caterpillar Company lost $1 million a day. Caterpillar's major competitor was a Japanese company call Komatsu. Due to tough global challenges, the collapse of its international markets and an overvalued dollar, Caterpillar had to reinvent itself or stop business. With the help of two different CEO's, Caterpillar transformed itself. CEO George Schaefer introduced cost-cutting

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    Essay Length: 729 Words / 3 Pages
    Submitted: April 20, 2011
  • Paint Industry

    Paint Industry

    1. How is the architectural paint industry to be characterized? o The industry is matured, i.e. the sales are high and no longer growing o Competition is fierce as the market is very profitable o Prices tend to drop due to proliferation of competing products o 43% of total industry dollar sales account to architectural painting = 559 Million o Growth amounts to 1-2% o 50% of brands in this industry are private brands o

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    Essay Length: 471 Words / 2 Pages
    Submitted: April 21, 2011
  • Milk & Juice Industry In Pakistan

    Milk & Juice Industry In Pakistan

    STRATEGIC MARKETING ASSIGNMENT INDEX TABLES OF FIGURES 1. ACKNOWLEDGMENT I profoundly thank the Management Team of SIG Combibloc Obeikan and in particular the marketing department as well as the team of Knowledge Horizon for its most valuable support and precious help during my researches and completion of this assignment. Being part of the commercial department of the company, I couldn't have undertaken this marketing assignment without their assistance. 2. EXECUTIVE SUMMARY The concept of

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    Essay Length: 4,368 Words / 18 Pages
    Submitted: April 24, 2011
  • The Global Strategy Of Nike'S Industry

    The Global Strategy Of Nike'S Industry

    * Introduction Nike was found by Bill Bowerman, the legendary University of Oregon track & field coach together with Phil Knight, a University of Oregon business student and middle-distance runner under Bowerman. At the beginning Nike was found in January 1964 with the name of Blue Ribbon Sport (BRS). The first-year sales totaled was $ 8.000. In 1972, Nike was introduced by BRS as the new brand of athletic footwear, the name was for

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    Essay Length: 2,978 Words / 12 Pages
    Submitted: April 25, 2011
  • Maquiladora Industry

    Maquiladora Industry

    “What does the future hold for the maquiladora industry if the international pressure to improve labour rights continue to rise?” In mid 1989, the Maquiladora industry faced a crisis in the form of a strike in Reynosa, Mexico, one of the very few border cities where the labour force was completely unionized, which meant that every worker employed in Reynosa was represented by a union. The whole strike was started with a competition between union

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    Essay Length: 3,041 Words / 13 Pages
    Submitted: April 25, 2011
  • Industry Analysis Paper

    Industry Analysis Paper

    Introduction E-marketing is defined as "a type of e-commerce that achieves marketing objectives through the use of electronic communications technology such as the internet, mobile phone, e-mail, and databases" (Smith & Chaffey, 2005). Smith and Chaffey (2005) emphasizes the following points: 1. It should not be the technology that drives e-marketing, but the business returns from gaining new customers and maintaining relationships with existing customers. 2. E-marketing does not occur in isolation, but is most

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    Essay Length: 1,272 Words / 6 Pages
    Submitted: April 26, 2011
  • Technological Developments: Movie Industry

    Technological Developments: Movie Industry

    Introduction Advances in technology are changing the way the movie industry is doing business. Today's movie consumers are looking for more convenient ways of viewing films without seating in a movie theatre. They are also seeking better quality and sharper images. To stay competitive and reduce the challenges associated with technological developments the industry must identify best practices and apply those practices to problems the organizations might face. Best Practices in the Movie Industry to

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    Essay Length: 2,205 Words / 9 Pages
    Submitted: April 26, 2011
  • Panera Bread: Occupying A Favorable Position In A Highly Competitive Industry

    Panera Bread: Occupying A Favorable Position In A Highly Competitive Industry

    In-Class Case PMBA Class Spring 2007 Panera Bread: Occupying a Favorable Position in a Highly Competitive Industry (www.panera.com) Bruce R. Barringer, University of Central Florida R. Duane Ireland, Texas A&M University Introduction If you analyzed the restaurant industry using Porter's five forces model, you wouldn't be favorably impressed. Three of the threats to profitability--the threat of substitutes, the threat of new entrants, and rivalry among existing firms--are high. Despite these threats to industry profitability, one

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    Essay Length: 1,026 Words / 5 Pages
    Submitted: April 27, 2011
  • Australian Industrial Relations Ammendments 2005

    Australian Industrial Relations Ammendments 2005

    Australian INDUSTRIAL RELATIONS DOMESTIC POLICY ISSUE PAST POLICY POSITIONS The 2005 Industrial Relations legislation has been the latest amendment to Howard’s Workplace Relations Act of 1996. The act was introduced shortly after the Howard government came into power and completely replaced the previous Labor government's Industrial Relations Act (1988). The latest changes under the umbrella "WorkChoices" is the most comprehensive change to industrial relations in Australia for almost a century. Among the changes, the redefining

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    Essay Length: 1,506 Words / 7 Pages
    Submitted: April 27, 2011
  • Automobile Industry In China And India

    Automobile Industry In China And India

    Table of Contents Introduction 3 1 The Nature of the Automobile Market 4 1.1 China: 4 1.2 India: 5 2 The Country Situation in India and China 7 2.1 China: 7 2.2 India: 8 3 The Type of FDI to Further Minimise Risks 10 4 Conclusion and Recommendations. 10 5 Bibliography 13 6 Appendices 17 6.1 List of Tables: 17 6.2 List of Figures: 22 List of Tables Table 1: Comparison of Key Economic Indicators

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    Essay Length: 3,666 Words / 15 Pages
    Submitted: April 29, 2011
  • Marketing Portfolio Of Airlines Industry

    Marketing Portfolio Of Airlines Industry

    1. 2. MARKETING CONSIDERATIONS In order to understand the most important challenges of the techniques and strategies adopted in the adverts included in the portfolio, it is important starting with the following MARKETING CONSIDERATIONS about this Industry: 1. It is very important to recognize this market as a typical market of services. That is going to have consequences in all the analysis, but mainly two: - In the consideration of not only four "p"

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    Essay Length: 2,530 Words / 11 Pages
    Submitted: May 1, 2011
  • Pest Analysis For A Company In The Tourism Industry :

    Pest Analysis For A Company In The Tourism Industry :

    PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5,490.4 billion of economic activity * 10.4% of total GDP * 214,697,000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a

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    Essay Length: 2,403 Words / 10 Pages
    Submitted: May 2, 2011
  • Pre-Employment Screening Industry Report

    Pre-Employment Screening Industry Report

    Pre-Employment Screening Industry Overview Industry Overview Due to the increasing costs associated with workplace embezzlement, fraud, violence, and other unethical business practices, the need to manage hiring and personnel risk has never been of greater importance than in today's business environment. The process of verifying past employment, education, and criminal history is an essential facet of many contemporary corporate risk management programs. The pre-employment screening industry is a small, highly fragmented sub-industry of the much

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    Essay Length: 1,523 Words / 7 Pages
    Submitted: May 3, 2011
  • Corporate Culture And The Indian Software Industry

    Corporate Culture And The Indian Software Industry

    CORPORATE CULTURE AND THE INDIAN SOFTWARE INDUSTRY Introduction This article tries to explain the concept of corporate culture in general, its effects on the performance of employees in an organization. It then dwells on the specifics of the Indian software industry and then goes on to find out how organizational culture affects the performance of the software industry giving examples of specific software companies. Understanding and assessing your organization's culture can mean the difference between

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    Essay Length: 4,383 Words / 18 Pages
    Submitted: May 5, 2011
  • Inidian Insurance Industry

    Inidian Insurance Industry

    Marketing Environment Insurance (Life-Unit Linked Life Insurance) by Sushant Roy Index Objective 1 Introduction 1 What is Insurance? 1 Key Players 2 How do Insurance Companies make money? 2 Types of Insurance 3 Operations 4 The Financial Service Industry 5 ULIP 5 Marketing Environment 9 Pre Liberalization 9 Post Liberalization and Pre IRDA Bill(1999) 9 Current - MACRO 9 Current - MICRO 16 Current - Internal 19 Conclusion 20 Objective The report gives the

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    Essay Length: 6,116 Words / 25 Pages
    Submitted: May 5, 2011
  • The Cosmetics And Toiletries Industry

    The Cosmetics And Toiletries Industry

    The Cosmetics and Toiletries Industry Product Coverage The Cosmetics and Toiletries Industry has a wide array of products which can be determined as of the following: Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men's grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care The Cosmetics and Toiletries Industry in the Philippines The Industry as a Whole The Philippines is a country wherein its citizens are spending part of

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    Essay Length: 1,059 Words / 5 Pages
    Submitted: May 6, 2011
  • A Critical Appraisal Of The Components Of Taxation In Nigeria And Proposals For Law Reforms

    A Critical Appraisal Of The Components Of Taxation In Nigeria And Proposals For Law Reforms

    INTRODUCTION Tax has been variously defined over the years. These definitions, when looked at as a whole gives a more comprehensive picture of the phenomenon as opposed to a single definition. According to the Oxford English Dictionary the word 'tax' refers to a compulsory contribution to the support of government levied on persons, property, income, commodities, transactions, etc, now at a fixed rate mostly proportionate to the amount on which the contribution is levied. While

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    Essay Length: 2,957 Words / 12 Pages
    Submitted: May 6, 2011
  • Circuit Board Fabricators

    Circuit Board Fabricators

    CBF has hired you to help determine why they are not able to produce the 1,000 boards per day. 1. What type of process flow structure is CBF using? The company is using a batch shop process flow structure. CBF, Inc. bases its board fabrication process on the average job size or on its typical order. This means that the company proceeds with the manufacturing process in batches so as to meet the specific

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    Essay Length: 1,911 Words / 8 Pages
    Submitted: May 7, 2011
  • Retail Industry In India

    Retail Industry In India

    Pricing Strategy What price is right? Suppose there are two people A and B, they both subscribe to the services of a gym. A pays the annual subscription of INR 12000 while B pays in monthly installment of INR 1000. Both of them pay the same amount but B is more likely to continue exercising at the club than A. A will look forward to get the money worth early in the membership, but this

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    Essay Length: 1,190 Words / 5 Pages
    Submitted: May 7, 2011
  • Financial Analysis: Hershey Corp. & Tootsie Roll Industries

    Financial Analysis: Hershey Corp. & Tootsie Roll Industries

    Financial Analysis: Hershey Corp. & Tootsie Roll Industries Financial Analysis: Hershey Corp. & Tootsie Roll Industries Hershey and Tootsie Roll are both companies in the confection industry. We compared both companies for the years 2004, 2005, and 2006 against each other and against the industry averages in order to make a decision about which company we would choose to invest in. The comparisons we used to make our decision were ratios for liquidity, solvency, and

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    Essay Length: 2,951 Words / 12 Pages
    Submitted: May 7, 2011
  • Pest Analysis Of Retail Industry In West Bengal

    Pest Analysis Of Retail Industry In West Bengal

    Retail Scenario in India : Touching Meteoric Scales As the corporates Ð'- the Piramals, the Tatas, the Rahejas, ITC, S.Kumar's, RPG Enterprises, and mega retailers- Crosswords, Shopper's Stop, and Pantaloons race to revolutionize the retailing sector, retail as an industry in India is coming alive. Retail sales in India amounted to about Rs.7400 billion in 2002, expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003, retail

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    Essay Length: 2,841 Words / 12 Pages
    Submitted: May 9, 2011

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