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  • Marketing Case Studies

    Marketing Case Studies

    Chapter 3: Cola Wars Question #1: In the new Coke fiasco, how could Coca-Cola's marketing research have been improved? To determine how the marketing research could have been improved, let us first define the end result. Ultimately, consumers felt almost betrayed that Coca-Cola scratched their flagship product, Coke, for a newer, updated flavor. Coca-Cola's marketing research showed that over half of the people who taste-tested the new flavor preferred it over Pepsi and the nearly

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    Essay Length: 1,356 Words / 6 Pages
    Submitted: May 5, 2011
  • Google Vs. Jarg

    Google Vs. Jarg

    Google Vs. Jarg Google has found itself in a pickle. The giant internet search engine has been sued for using patented technology. The search technology Google uses was patented back in 1997 by Jarg, Corp. This was one year before Google became incorporated. Jarg was created by Michael Belanger and Dr. Kenneth Baclawski. Baclawski, an assistant professor of computer sciences at Northeastern University, began work on the patented technology in 1994. He later patented the

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    Essay Length: 788 Words / 4 Pages
    Submitted: May 5, 2011
  • Confessor Case

    Confessor Case

    Confessor. Over the course of this past semester, I have read several novels. Confessor, by Terry Goodkind was perhaps my favorite. It is the concluding volume of a twelve book cycle, and the first of the twelve to reach the top spot on bestseller lists, being released in November of 2007. Being something of a fantasy hound, I literally could not wait for this much-anticipated release. I came upon Goodkind's series in a roundabout manner.

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    Essay Length: 678 Words / 3 Pages
    Submitted: May 5, 2011
  • Case Study Walmart

    Case Study Walmart

    I. Introduction Wal-Mart is a world-wide active American retail trade company and currently the largest retail company in the world. Beginning in 1962, Wal-Mart has made the transition from a small firm in Arkansas to the largest employer with 3, 800 store units in the United States with record revenues today. But nevertheless, since Wal-Mart launched its online branch, it had to suffer from substantial setbacks from competitors such as Amazon.com or Ebay. The intention

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    Essay Length: 1,129 Words / 5 Pages
    Submitted: May 5, 2011
  • Business Case

    Business Case

    BUSI 310 ASSIGNMENT 5 REBECCA BANKS Should one compare the country clusters of Anglo-American and South American cultures, they will discover that the two groups have many differences. It has been stated that cultures where the focus tends to be on one's self is an individualistic one. Anglo-American culture tends to lean toward the nuclear family and personal wellbeing. However, South American cultures tend to be driven by cheaper labor costs. This is due to

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    Essay Length: 602 Words / 3 Pages
    Submitted: May 5, 2011
  • Case Study 12-Selecting A Manager

    Case Study 12-Selecting A Manager

    To: Human Resources Director From:, Student Date: February 14, 2007 Problem Victoria Oilfield Equipment is looking to open a new facility in Nigeria and needs to hire a new manager to get the facility up and running. Cause Since Victoria Oilfield is growing in the international market, the new Port Harcout facility in Nigeria needs a leader to aid in its start. Some of the challenges that Victoria Oilfield will face while searching for a

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    Essay Length: 317 Words / 2 Pages
    Submitted: May 5, 2011
  • Case Study Of Euro Disney (Mgmt 322)

    Case Study Of Euro Disney (Mgmt 322)

    Case Study of Euro Disney (Mgmt 322) To this day, EuroDisney struggles to keep its doors open, while the American and European theme parks continue to thrive. My paper for my International Business course deals with the many problems that marked the opening of EuroDisney ... ________________________________________ For years, the Disney theme park empire was built upon three crown jewels located in California, Florida, and Japan. Combining the familiar, family-friendly characters and images upon which

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    Essay Length: 2,367 Words / 10 Pages
    Submitted: May 6, 2011
  • Case Of Gail India: Increasing Creativity And Innovation Of Employees

    Case Of Gail India: Increasing Creativity And Innovation Of Employees

    1.1 GAIL is a public sector company engaged in the business of gas transmission and distribution, gas processing for liquid hydrocarbon production and petrochemicals. In 1998, in the context of the changing environment, it assigned to itself a vision statement -"Be the Dominant Natural Gas Company with Significant Global Presence Integrated in Energy and Petrochemicals". 1.2 In the current business environment in India, where the market forces have started playing a dominant role and the

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    Essay Length: 1,153 Words / 5 Pages
    Submitted: May 6, 2011
  • Coca-Cola Case

    Coca-Cola Case

    No one could fault with Coca-Cola for testing vending machine technology that would automatically change pricing according to outside temperatures. From a shareholder's standpoint, the company was genius for thinking ahead and leveraging a profitable area of opportunity (vending machines); their fault was with the way in which they "introduced" their new technology to the public. Business should make the shareholders as well as the consumers happy, and while Coca-Cola was trying to maximize their

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    Essay Length: 745 Words / 3 Pages
    Submitted: May 6, 2011
  • Jones Blair Case Study

    Jones Blair Case Study

    SUMMARY 1) How might the architectural paint industry be characterized? 4 a) The US paint industry 4 b) Architectural paint industry 4 2) How might the JB market area be characterized? 5 3) How can this market be segmented? 6 4) Which market to pursue? 7 a) Non-DFW Household, a high potential for growth 7 b) Urban professional, wants high quality paints 7 c) Non-DFW Professional, already dominant 8 d) Urban Household, very price- sensitive

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    Essay Length: 2,625 Words / 11 Pages
    Submitted: May 6, 2011
  • Fred Stern & Co Acc492 Case Study

    Fred Stern & Co Acc492 Case Study

    Week Five Case Studies Team D ACC 492 January 15, 2007 CASE 8.1 FRED STERN & COMPANY, INC. 1. Observers of the accounting profession suggest that many courts attempt to ÐŽ§socializeЎЁ investment losses by extending auditorsÐŽ¦ liability to third-party financial statement users. Discuss the benefits and costs of such a policy to public accounting firms, audit clients, and third-party financial statement users, such as investors and creditors. In your view, should the courts have the

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    Essay Length: 2,202 Words / 9 Pages
    Submitted: May 7, 2011
  • Case: Club Med (A)

    Case: Club Med (A)

    How successful is Club Med at the time of the case? Club Med is responsible for the concept of the "all-inclusive" vacation, in which tourists pay a set price for a package that includes airfare, a hotel room, meals, entertainment, and sports. All-inclusive vacations really caught on among singles during the '70s and helped make Club Med the world's dominant resort in the category. In 1986, most of the all-inclusive competitors had adopted Club Med's

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    Essay Length: 348 Words / 2 Pages
    Submitted: May 7, 2011
  • Maria Elena Case Study

    Maria Elena Case Study

    MARIA ELENA Case Study 1 a. Summary of the case: Maria Elena works as a cleaner in your home You find her quite pleasant but of late she seems to be restless so you decide to find out the reason for it and you are shocked Her story in short goes this way .Maria Elena is an illegal immigrant who lives in San Jose with her husband and 2 children in a run down apartment

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    Essay Length: 1,512 Words / 7 Pages
    Submitted: May 7, 2011
  • Giant Supermarket Case Analysis

    Giant Supermarket Case Analysis

    EXECUTIVE SUMMARY This paper is a company analysis on Giant Hypermarket Malaysia in general, but specifically focusing on Giant Hypermarket Sabah. Giant Hypermarket is a major supermarket and retailer chain in Malaysia. It is a subsidiary of Dairy Farm International Holdings (DFI) and is headquartered in Shah Alam, Selagor. In this paper, firstly we focus our analysis in identifying the Strength-Weaknesses-Opportunities-Threats (SWOT) of Giant; in addition, we constructed a SWOT Matrix for Giant where we

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    Essay Length: 6,184 Words / 25 Pages
    Submitted: May 7, 2011
  • Google

    Google

    Describe Google's business model. What strategies has Google relied upon to build competitive advantage in the industry? The Google business model is one built around its primary business of licensing fees for supplying search functions to corporate clients and content-targeting advertising. The company utilizes its popular internet search engine to match Google advertisers with Internet users. It targets advertising to search results which are more likely to attract potential customers. The Google philosophy to

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    Essay Length: 2,942 Words / 12 Pages
    Submitted: May 7, 2011
  • Case Study On Starbucks

    Case Study On Starbucks

    Cory Gump MGMT 495 Case Study: Starbucks August 7, 2007 Before Howard Schultz joined Starbucks, they were a small company in the market of selling fine quality coffee beans. Howard Schultz's strategic vision was to modify the format of Starbucks' stores, incorporating an American version of the coffee bar culture. His vision was met with great initial resistance by Starbucks' management, which was eventually quelled by strong sales performances. Also included in Schultz's strategic vision

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    Essay Length: 816 Words / 4 Pages
    Submitted: May 7, 2011
  • Revlon Case Study

    Revlon Case Study

    weeeeeeee wqeeqwe qweew wewewe s in 10 minutes, as well as its Frost & Glow highlighting brand. In haircare, the Company sells the Flex and Aquamarine lines in many countries and the Bozzano and Juvena brands in Brazil. Beauty Tools: The Company sells Revlon Beauty Tools, which include nail and eye grooming tools, such as clippers, scissors, files, tweezers and eye lash curlers. Revlon Beauty Tools are sold individually and in sets under the Revlon

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    Essay Length: 586 Words / 3 Pages
    Submitted: May 7, 2011
  • Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe

    Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe

    Effective Communication Case Study Analysis Case 9-1 Pepsi Syringe University of Phoenix Public Relations / MKT 438 Charles Bocage, Dean of Education, Apagy Technology Group, MBA, MSIS, TQM January 22, 2007 Effective Communication Case Study Analysis Case 9-1 There's a Syringe in My Pepsi Can Public, private, and non-profit organizations have experienced unprecedented change. The function of public relations has gained recognition for providing appropriate counsel to organizations that need to respond to this period

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    Essay Length: 898 Words / 4 Pages
    Submitted: May 8, 2011
  • Coke Case Study

    Coke Case Study

    1.Do you think Coca-Cola is driven by a production, selling or marketing philosophy? Why? i. In my opinion, before 1995 under the top management Reberto Goizueta , Donald Keough and Dough Ivester, Coca-cola is driven by selling orientation. Their purpose of marketing is to sell more carbonated coke soda to more people, more often for more money to make more profit. Under legendary CEO Roberto C. Goizueta Coke stock soared 3,500 percent over 16 year,

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    Essay Length: 2,053 Words / 9 Pages
    Submitted: May 8, 2011
  • Pizza Hut Case Study

    Pizza Hut Case Study

    Executive Summary Pizza Hut started out as a pizza parlor opened up by two brothers in Topeka, Kansas. Today, the company has restaurants all over the world and its annual sales are in the billions. The growth of the company was due to a good product being delivered at a good price and offering perceived value. The company has adjusted to new entrants into the market and has managed to stay ahead of the competition.

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    Essay Length: 2,570 Words / 11 Pages
    Submitted: May 8, 2011
  • Mc Donald's Beefy Fries Case

    Mc Donald's Beefy Fries Case

    1. Statement of the Problem: * Why McDonald's is faced with several lawsuits and controversies contrary to what McDonald's claims to be. 2. Objective in solving the problem: * To identify what factors made the customers dissatisfied with McDonald's and why it leads to allegations. 3. Areas of Considerations: * Strengths i. Low priced products and Fast service. ii. Stores are placed in strategic locations. * Weaknesses i. Poor handling of customers. ii. Lack of

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    Essay Length: 497 Words / 2 Pages
    Submitted: May 8, 2011
  • Montana Mountain Biking Case

    Montana Mountain Biking Case

    The Montana Mountain Biking Case Montana Mountain Biking Company has been in business for 16 years providing guided mountain biking trips at four locations in Montana. The success of the company is linked to retaining its customers. Eighty percent of the customers who sign up for the one week guided mountain biking expedition are repeat customers (University Of Phoenix, 2007). An important part of any marketing plan is to understand the customer relationship because ultimately,

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    Essay Length: 1,263 Words / 6 Pages
    Submitted: May 9, 2011
  • Wal-Mart Case Analysis

    Wal-Mart Case Analysis

    WAL-MART CASE ANALYSIS Central Issue The main issue facing the management of Wal -Mart was how to sustain their extraordinary growth. As the domestic market reaches saturation, a strategy for at home and for global expansion will be necessary. Recommendation Wal-Mart needs to identify and nurture the primary core competency that fueled their growth: fulfilling customer needs with a wide spectrum of products at "everyday low prices". This competency is the product of the aggregate

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    Essay Length: 836 Words / 4 Pages
    Submitted: May 10, 2011
  • Disparate Impact-Treatment Case Study

    Disparate Impact-Treatment Case Study

    Disparate Impact Disparate impact is a methodology for establishing that an employer has engaged in discrimination against a specific group of employees or job applicants of the same race, ethnicity, religion or sex that does not require evidence that the employer intended to discriminate. In Smith v. City of Jackson, Mississippi, 125 S. Ct. 1536 (2005), the United States Supreme Court has held that claims under the ADEA may be brought under a disparate impact

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    Essay Length: 1,671 Words / 7 Pages
    Submitted: May 10, 2011
  • Avon Case Study Analysis

    Avon Case Study Analysis

    Avon Case Study Analysis During the 1990s, Avon began to lose its appeal to the public. The number of new company sales representatives had begun to stall; and by 1999, the U.S. sales representatives had dropped 1% from the previous year (Pearce and Robinson, 2005, pg.423). It was at this critical time that Andrea Jung, an Avon saleslady herself, was hired as CEO to help take the company in a new direction. A turnaround grand

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    Essay Length: 2,247 Words / 9 Pages
    Submitted: May 10, 2011