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Last update: May 9, 2015
  • Nike Term Paper

    Nike Term Paper

    Term Project-Nike Algernon Jones & Maria Lopez MBA 6202/6215 – Strategic Management Dr. David Epstein Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS), making most sales at track meets out of Knight's automobile. In 1966, BRS opened its first retail store, located

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    Essay Length: 2,515 Words / 11 Pages
    Submitted: July 24, 2016
  • Kentucky Fried Chicken in China

    Kentucky Fried Chicken in China

    Case Study Analysis: Kentucky Fried Chicken in China (A) Date: 22.08.2015 SITUATION ANALYSIS The case studies about the attempts to establish the Western-style fast food, Kentucky Fried Chicken (KFC) in China. It provides an insight on the Chinese market and challenges KFC would face in the Chinese market. The case focuses on the strategic decision making for selecting an apt location for its first store which would eventually estimate whether the investment would lead to

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    Essay Length: 560 Words / 3 Pages
    Submitted: August 16, 2016
  • Tibetans Under China: Human Rights Violation

    Tibetans Under China: Human Rights Violation

    Last Name Student Name Professor Name Subject Date Tibetans under China: Human Rights Violation Background What Country did the Human Rights Violation take place? Many organizations and countries think that human rights are being violated in Tibet. There are many ways it is being done. The rights that are being violated are political, economic and social, for example, freedom of speech or movement. The people of Tibet suffer from the violation of their rights a

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    Essay Length: 857 Words / 4 Pages
    Submitted: August 21, 2016
  • Nike Case Study

    Nike Case Study

    NIKE CASE STUDY Nike Case Study Lauren M. Taylor Fort Hays State University Author Note Lauren M. Taylor Studying Bachelor’s Degree in Management. Lauren M. Taylor is now a Manager at Avel Flight School. This research was supported in part by Laure M. Taylor. Program. Correspondence concerning this article should be addressed to Lauren M. Taylor, 5900 Oakwood Drive, Lisle, IL 60532 Contact: thetaylors11714@gmail.com ________________ Nike Case Study There have been many controversial articles written

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    Essay Length: 2,238 Words / 9 Pages
    Submitted: August 30, 2016
  • Challenging the 5 Biggest Misconceptions About China’s Economy

    Challenging the 5 Biggest Misconceptions About China’s Economy

    CHALLENGING THE 5 BIGGEST MISCONCEPTIONS ABOUT CHINA’S ECONOMY China has become the epicenter of investors’ concerns about the world economy. While some of the concerns have some grounding, we have found that most of them are exaggerated. The results of our observations during 4 years of visiting businesses in more than 70 mainland cities indicate that China is a largely misunderstood story. Below we consider five major misunderstandings: four tactical, namely debt and ghost cities;

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    Essay Length: 1,756 Words / 8 Pages
    Submitted: October 2, 2016
  • Recruiting for a Multinational Enterprise in China

    Recruiting for a Multinational Enterprise in China

    Recruiting for a Multinational enterprise in China A new HR team is formed to create and establish a new system for recruiting and selecting managers and factory workers for different positions throughout the company in China. The CEO is not provided enough assurance that the hiring of 85 employees would be completed by the HR team and hence, he is micromanaging and interfering with the hiring process done by the team. The hierarchy levels were

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    Essay Length: 500 Words / 2 Pages
    Submitted: October 30, 2016
  • Nike's Suppliers in Vietman

    Nike's Suppliers in Vietman

    Case Study: Nike’s Suppliers in Vietnam PHIL 3200 PHIL. 3200 Case Study: Nike’s Suppliers in Vietnam According to the facts presented to me, the issue is Nike has been accused of worker abuse in its subcontracted factories in Vietnam. The report found supervisors using abusive tactics to punish workers, as well as disclosing the poor wages that the workers were being paid. I propose you follow all steps necessary to repair its social image due

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    Essay Length: 716 Words / 3 Pages
    Submitted: November 14, 2016
  • Google in China Case Study

    Google in China Case Study

    1. INTRODUCTION: Google in China Google launch in China and how it made its presence felt over there as well as the key issues faced by the Google such as gaining the market share, although Google did a fair amount of research before entering China but still was not able to beat the local competitor Baidu which is the biggest search engine in China and accounts for about 60% of the market share. In 2006,

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    Essay Length: 3,938 Words / 16 Pages
    Submitted: November 29, 2016
  • Ethnic Relations in China - Book Review

    Ethnic Relations in China - Book Review

    Ethnic relations in China, Rong ma , China Tibetology publishing house ,2008 519 pages. Review by Tenzin Khentse Dr. Ma Rong is a retired professor of sociology at Peiking University and is regarded as China’s leading specialist on ethnicity. He has written widely on theoretical subjects connected to ethnicity in relation to China. His works include, Population and society of Tibet 1996 , Applied sciences of sociology 2002, Sociology of ethnicity;sociological study of ethnic ethnic

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    Essay Length: 1,222 Words / 5 Pages
    Submitted: December 2, 2016
  • Urban Development in China

    Urban Development in China

    Urban expansion profoundly alters the distribution and role of biodiversity. Many studies have shown that urbanization is an important reason for biodiversity reduction, alien species invasion and local extinction. The homogeneity of urban species composition also makes urban biodiversity facing important challenges. Fragmentation fragmentation, particularly due to infrastructure development, reduces the chance of biological dispersion and impacts on its ecological needs (e.g., access to specific habitats, adequate food and breeding areas). If ecosystems become too

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    Essay Length: 736 Words / 3 Pages
    Submitted: December 27, 2016
  • Tibet China

    Tibet China

    For centuries Tibet remained one of the most isolated places in the world. The nation spent most of its time and energy on achieving spiritual goals, rather than its defense against outsiders. Therefore, the Chinese government had more opportunities to gain control over Tibet. The core of the China-Tibet conflict is whether or not Tibet is an independent nation. China’s opinion on this issue is that Tibet is an indisputable part of China while the

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    Essay Length: 349 Words / 2 Pages
    Submitted: January 8, 2017
  • Great Wall of China

    Great Wall of China

    In 221 BCE the Qin Dynasty started to build the Great Wall of China. The Great Wall is over 5,000 miles long and the longest structure ever. The Qin Dynasty built 1,500-2,500 miles of the wall between 221E. The Han Dynasty continued to build the wall another 4,000 miles from 206 BCE to 221 CE about 400 years. The wall took many workers and long hours to build. The conditions for building the wall weren't

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    Essay Length: 533 Words / 3 Pages
    Submitted: January 16, 2017
  • Fdi’s Efforts on China’s Trade Structure Optimization and Corresponding Suggestions

    Fdi’s Efforts on China’s Trade Structure Optimization and Corresponding Suggestions

    FDI’s Efforts on China’s Trade Structure Optimization and Corresponding Suggestions Hande School International Trade and Economy Feng Huichao 201411033019 China has been very successful in attracting foreign direct investment since it opened its door in the late 1970s. Foreign direct investment(FDI) into the Chinese mainland steady growth in 2015 despite the economic slowdown in the world’s second-largest economy. FDI, which excludes investment in the financial sector, rose 6.4 percent year on year to $126.27 billion

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    Essay Length: 1,838 Words / 8 Pages
    Submitted: January 18, 2017
  • Impact of Westward Expansion on the Native Americans

    Impact of Westward Expansion on the Native Americans

    Through the 17th and 18th centuries, the European powers competed for land in the unknown territories of the New World. Despite the different approaches each power used in conquering North American territories, one common problem is consistent in each country’s venture for land: dealing with Native Americans. The European colonies took various approaches in attempt to generate trade, claim land, and impose their religion upon the Native Americans. Through these divergent methods, different relations

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    Essay Length: 1,283 Words / 6 Pages
    Submitted: January 25, 2017
  • China Unicom Open Australia Operation

    China Unicom Open Australia Operation

    In the past, people used to convey information in work by meetings or events. With the development of technology, more and more electronic communication methods are introduced into work, and they become popular due to its high efficiency and convenience. Common electronic communication people known include emails and messages. In the recent year, social media take its role in communication at work. Although enterprise application of a new technology always lags behind individual application, but

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    Essay Length: 1,073 Words / 5 Pages
    Submitted: February 1, 2017
  • What Characteristics of European Civilization Encouraged the Scientific Revolution and Enlightenment and What Factors Prevented These Developments in China?

    What Characteristics of European Civilization Encouraged the Scientific Revolution and Enlightenment and What Factors Prevented These Developments in China?

    Looking back in history China was quite a developed country when compared to Europe. In wealth and knowledge China was well ahead of Europe. With the expedition of Portuguese sailors such as Vasco da Gama in 1498 into the Indian ocean it changed all. This with the beginning of the use of new materials such as iron and steel, new energy sources as coal, electricity, petroleum, inventions of machinery such as spinning machines, motor vehicles

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    Essay Length: 726 Words / 3 Pages
    Submitted: February 24, 2017
  • Who Makes Apple Iphone China

    Who Makes Apple Iphone China

    Question 1: What are the benefits to Apple of outsourcing the assembly of the iPhone to foreign countries,and particularly China? What are the potential costs and risks to Apple? Benefits: * Lower labor cost * Chinese subcontractors respond very quickly to requests from Apple to scale production up and down.Example: Steve Jobs wanted glass screen to replace plastic screen in iphone * Easier to hire engineers in China * Clustering together of fctories in China

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    Essay Length: 652 Words / 3 Pages
    Submitted: March 5, 2017
  • Achieving Comprehensive Hukou Reform in China

    Achieving Comprehensive Hukou Reform in China

    Introduction At present, China’s urban population includes 230 million of so-called “floating population”: residents of cities who lack a local urban hukou. Among these, more than 10 million are college graduates, including junior college.2 The floating population is growing rapidly. Indeed, while the urban floating population in 2000 was only 130 million, this category increased by 100 million people in just 12 years. As illustrated in Figure 1 below, the gap between the de facto

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    Essay Length: 8,881 Words / 36 Pages
    Submitted: April 4, 2017
  • Nike Segment Analysis

    Nike Segment Analysis

    Apple Watch Nike +: Market Segmentation and Product Strategy Apple Watch Nike +: Market Segmentation and Product Strategy Capella University Charanjit Singh A great corporation knows very well that it can succeed only if it can create true value to its customers. Businesses must use a customer-driven marketing strategy to create the right impression and deliver on the promises made. Market segmentation, targeting and positioning are the basic elements of creating a customer-centric marketing strategy,

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    Essay Length: 1,957 Words / 8 Pages
    Submitted: April 5, 2017
  • Strategic Analysis of Expansion of Wal-Mart in Africa

    Strategic Analysis of Expansion of Wal-Mart in Africa

    Strategic Analysis of Expansion of Wal-Mart in Africa Course: Business Strategy Course Code: W650 Prepared for Mr. Sheikh Morshed Jahan Associate Professor Prepared by Lamia Salim Batch: 54D, Roll: 57 April 11, 2017 Institute of Business Administration University of Dhaka ________________ Wal-Mart Wal-Mart Store, Inc., doing business as Walmart, is an American multinational retailing corporation that operates as a chain of hypermarkets, discount department stores, and grocery stores. Headquartered in Bentonville, Arkansas, the company was

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    Essay Length: 4,636 Words / 19 Pages
    Submitted: April 12, 2017
  • Garnier and Revlon in China

    Garnier and Revlon in China

    1. OVERVIEW OF GARNIER & REVLON 1.1 COMPANIES BACKGROUND 1.1.1 Garnier Garnier a French cosmetics brand under L’Oreal, was established in 1904 to the French consumer market (L’Oreal USA, n.d.). Offering a wide variety of beauty products, including skincare and hair products, Garnier is well-known worldwide, promoting young, healthy, and natural beauty. Garnier’s skin care products focuses mainly on face care and sun care, among other beauty products. Garnier’s BB Creams were a global success

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    Essay Length: 4,338 Words / 18 Pages
    Submitted: April 15, 2017
  • China Report

    China Report

    | Page 报告ref 1 International Retailing China Report LO2 For Alan McCorkindale By Angela Graham 中国 Contents Page Page Number Cover Page 1 Contents Page 2 Introduction 3 Question 1 4 Various factors which can influence a retailer’s choice of market entry Question 2 5-6 Mode of entry Question 3 7 Secondary Data & Primary Research in China Question 4 8-9 Segmentation & positioning strategies Question 5 10-11 Adapt & fine tune Retail Marketing Mix

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    Essay Length: 3,577 Words / 15 Pages
    Submitted: May 1, 2017
  • The Impact of “trump Tax Reform” on China

    The Impact of “trump Tax Reform” on China

    The Impact of “Trump Tax Reform” on China Executive Summary Trump has been struggling to fulfill the promises and political view ever since he swore in the oval office. Although the American Health Care Act, aka the Trump Care, did not pass the vote, Trump continues to make every effort in order to transform his words into actions. Except his aggressive plan on immigration, one of the most controversial new policy would be the Trump

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    Essay Length: 1,096 Words / 5 Pages
    Submitted: May 13, 2017
  • Nike - to Bring Inspiration and Innovation to Every Athlete in the World

    Nike - to Bring Inspiration and Innovation to Every Athlete in the World

    Business Management Project "To bring inspiration and innovation to every athlete in the world." Cherie Very few people and even fewer brands have managed to become synonymous with pop culture in the 20th century. But in the last few decades, Nike has become the king of the sporting world, as well as part of the daily lives of millions of people everywhere. While you are walking on the streets, or when you look down, there

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    Essay Length: 1,193 Words / 5 Pages
    Submitted: May 14, 2017
  • Mkt 3307 - Nike + Case Study

    Grei Mujko October 23, 2015 MKT 3307-01 Mid Term Exam With the emergence of possible information technology, the ways marketers have used to engage customers has changed over the past decade. Some of the key take-aways that caused a shift in marketing strategies in the past few years are costumer data, purposeful positioning, experience, connections, inspiration, focusing, and building capabilities. Strategies in previous years are now out-of-date as more leading and advanced strategies are evolving.

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    Essay Length: 1,644 Words / 7 Pages
    Submitted: May 14, 2017

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