Wil’s Grill Swot Analysis
Essay by sachin_kurutt • January 22, 2019 • Case Study • 254 Words (2 Pages) • 4,308 Views
Wil’s Grill
2. What are the strengths, weaknesses, opportunities and threats for Wil’s Grill? Identify various strategic options for Wil’s Grill by creating a SWOT matrix.
Ans:
2. Performing a SWOT analysis on Will’s grill, the following points are obtained.
Strengths
• Wil’s grill serves a clean food menu which gave it competitive advantage.
• It was highly profitable as it served NAU students who wanted reasonably priced late-night food.
• Other major market included community events, where organizers preferred clean food at a reasonably cheaper price.
• John, being a voracious reader helped in updating the business according to changing consumer interests.
• Serves more than just barbeque items, wide range of products
Opportunities
• Flexibility to expand towards catering services as well.
• Gain higher margins (upto 40%) if Wil’s grill decides to enter catering services.
• Further expansion of the firm should help Wil to compete with established catering firms such as Big Foot BBQ and Satchmo
Weakness
• Lack of partnership may be a hindrance towards growth due to less consultation while making crucial decisions.
• Flagstaff’s location may be a disadvantage for Wil’s grill owing to a smaller number of street food events hosted there.
• Lack of proper estimation at community events at present can increase costs
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