1984

Every woman loves a man who has a notable scent. Using the Lacoste Essential fragrance will make men feel more confident and do anything they put their mind to; for example, running on water. The man in the ad looks as if he were tranquil and because he used the fragrance; he would not have to worry about his other problems. The fragrance creates a soothing atmosphere for men as they go on with their lives. The ad was made to show men all the positive outcomes that can happen to them while they use the fragrance.

The ad is focusing on the higher ranked men of all ages. The clothing of the man in the ad is sharply dressed and is wearing the same colors as the ad. A man who wants to look more experienced in what he does for a living may want to buy the fragrance. Using the Lacoste Essential fragrance makes men look like higher ranked people. The ad only shows a higher ranked man to convince the viewer that if they use the fragrance, all the other people will praise him; therefore, people cannot rise to another level. It makes the lower ranked men have a lower self-esteem and will not believe that they will achieve in life. If they use the fragrance, they will not have anymore problems to deal with.

History changes throughout the years and we now understand why, but people can also adjust to it at the same time. The history of the fragrance and the clothing has changed throughout the years; however, it does not change the overall history of the company. Lacoste has been in business for a long period of time and the name of the business will not change, but their products will; therefore; men have to believe that the fragrance will not smell the same as before.

Having money and privileges are best fought over when they are being talked about in the same topic. People who are wealthy can buy the fragrance, but they also have the right to deny the product. They are not forced to buy the product, but they do have other choices