A Comparative Study on Apple Co. & Samsung

A PROJECT

 ON

A COMPARATIVE STUDY ON APPLE & ITS COMPETITORS

BY

NAME OF THE STUDENT: SHIVANI GUPTA

COURSE –B.COM (SECOND YEAR), SEMESTER IV

SUBJECT: PROJECT (COM 405P)

                                                  Roll No: 197/2

NAME OF SUPERVISOR: Ms. TANVI SHAH

J.D.BIRLA INSTITUTE

(AFFILIATED TO JADAVPUR UNIVERSITY)

                ACKNOWLEDGEMENT

I take this opportunity to express my gratitude to everyone who helped me and encouraged me the due course of my research. Firstly I would like to thank the institution, J.D BIRLA INSTITUTE, Department of commerce for giving me this opportunity. I am particularly thankful to my principal Dr. (Ms.) Deepali Singhee for giving me the permission to work out the study.

I am also thankful to my guide, Ms. Tanvi Shah for her exemplary guidance, monitoring and constant encouragement throughout the course of this report making. I would also like to thank the other Faculty members without whose valuable suggestions, discussions and understanding this research would not have fallen in its present state. Finally I would like to thank my family and friends for their support and guiding spirit throughout the study.

TO WHOM IT MAY CONCERN

This is to certify that SHIVANI GUPTA a student of B.Com 2nd Year, Roll No. 197 of J.D. Birla Institute has successfully completed the project on “A COMPARATIVE STUDY ON APPLE & ITS COMPETITORS” under the supervision and guidance of TANVI SHAH. The assignment being submitted is genuine and original work to the best of my knowledge.

__________________________

MS. TANVI SHAH

Asst. Professor

J.D.Birla Institute

Kolkata

CONTENTS

EXECUTIVE SUMMARY

This project is about how the marketing strategies adopted by Apple Inc. help it to become one of the leading companies in the world. This opportunity gave me a great learning experience and the analysis and advice presented in this Project Report is based only on secondary data. The first part gives an insight about the Apple Company and its product mix. This part explains the first objectives of this study. The second part of the Project consists of SWOT analysis of the company APPLE which explains the 2nd objective of doing this project. The third part of the Project consists of analysis and interpretation done based on various reports that reflect the position of the company in the global as well as the U.S market which explains the 3rd, 4th and 5th objective of this project. The data collected has been well organized and presented. I hope the research findings and conclusion will be of use.

It is an American multinational technology company founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell personal computers, headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software, and online services. It’s hardware products include  iPhone,  iPad,   Mac , iPod , Apple Watch and  Apple TV. Apple's consumer software includes macOS and iOS , iTunes, Safari, iLife and iWork. Its online services include the iTunes Store, the iOS App Store, Mac App Store, Apple Music, and iCloud.

In the world of consumer goods today, within the electronic equipment industry, it is far from common to not know the name Apple Inc. Apple Inc.’s current acting CEO is Timothy Donald “Tim” Cook, who officially succeeded the late Steve Jobs on August 24, 2011. This tech giant, originally birthed in 1976 by the trio of Steve Jobs, Steve Wozniak, and Ronald Wayne, has become a household name through market and technological innovation and the execution of a marketing strategy on a scale unlike anything the industry has seen before. The brand loyalty enjoyed by Apple has been widely deemed as cult-like, much to the envy of its competitors. To dig into the success of Apple Inc. is to understand the type of company that Apple is, how they view themselves in the market, and how they strategize their marketing.