A Study on Community Identity in Electronic Space: Face Book

A study on Community identity in electronic space: Face book

Research Problem

Branding is the strategy of any organization which has got ability to attract target customers towards their product or services. The branding can be illustrated as the form of communication between an alliance and a target mass of a particular product, service or of common interest. Branding includes logo, symbol, jingles, tagline which has a great impact on people’s mind. Through this people can connect themselves with a particular brand. So branding is gaining its importance towards the marketers. Now a day we can see in most of the field branding plays a vital role.

There are two basic type of branding like personal branding and group branding. Besides personal branding and group branding become a booming factor in communication towards global society. Each and every individual has an importance towards society and they have important role in developing the unity towards society, but now a day’s personal and Group branding become more popular in promoting their communal identity towards the society through social media. Technology gives a platform to the people to get group in one place to share an idea towards development and to improve the culture and their tradition. Instead of going towards development, people using social media towards propagating their communal ideas towards public and it creates communal and religious crashes towards the people in the society.

Modern technologies made communication very flexible. Electronic space adding more features to the widespread adoption of information and technologies in everyday life that has opened a new arena for participation. Electronic space can be stated as the space created by the global network i.e. internet. Through internet connecting people became easier than before.

Social networking sites became an important medium