Advertisement Comparison

Assignment #1

Comparison of Allstate Commercials

        For this assignment, I reviewed two advertisements for the Allstate Insurance Company including “Allstate Mayhem Pink SUV Teenage Driver” and “Allstate Mayhem Deer”. These two ads are very similar, but I will show how they are targeted towards different audiences. I will be providing an analysis of the two advertisements followed by a comparison of them both.

The first advertisement that I analyzed was the Allstate commercial regarding “mayhem” driving the pink car while texting titled “Allstate Mayhem Pink SUV Teenage Driver”. Allstate created the message about the importance of being insured when accidents happen. The audience for this commercial are parents of young teen girls as well as the girls themselves (Allstate, 2012). Within the commercial they use language that a teenage girl would use, making it more realistic as well as relatable by using personal problems many young girls have. The use a pink car and a situation that many teenage girls relate to gaining attention. It is also very funny. The goal is to show that accidents happen especially with new drivers, they easily get distracted so Allstate wants people to understand that these situations happen and they cover it, so you choose their insurance companies over others (Allstate, 2012).

The second advertisement that I analyzed was another Allstate commercial staring “mayhem” pretending to be a deer that gets hit titled “Allstate Mayhem Deer”. Allstate created this commercial about being insured when random accidents happen. The audience for this ad are people and drivers who are affected by deer and live in rural areas where there are a lot of wildlife. Allstate tries to make it fun and brings up a situation that many people have gone through hitting an animal (Allstate, 2016). I think that it is very reasonable commercial, being in Michigan I know how many people hit deer so I feel the content is convincing. The purpose for this version is to show the importance of having insurance in rural areas where there is a lot of wildlife. There is a possibility that you will hit a deer or another animal and you need to have good insurance to cover that, Allstate wants you to pick them to be your insurance provider (Allstate, 2016).