Advertising Is the Science or Art

Yabiao Guo (Mars)
Ms. Erica S. Bittel

Visual Culture

Essay: Advertising is the science or art

July 27, 2016

              Advertising has become a 21st century modern information society the most universal cultural phenomenon. We live surrounded by advertising into. Advertising, influences and shapes our way of life, behavior, and even feels, aesthetic way. Advertising completion of its business functions, but also showed a profound impact on the whole society and culture. But their ads in the end are the science or art.

Science is the basis for advertising. Modern advertising design itself is a product that is social and economic development and the impact of modern technology science. Features advertising, advertising design decided by the market and consumers to buy both psychological domination, but also influenced the development of contemporary science and technology. Advertising is a science-based, that science as a starting point. Determine the advertised product, to develop advertising strategies, advertising object selection, means the way of advertising, advertising concepts drawn all contain a wealth of scientific content. Operation of advertising also needs all the scientific and technical support. Science on advertising is withheld, but it also must not ignore the existence of advertising art. Advertising only reflect the real, under the premise of scientific, skillfully handling the material, so that the image of the screen anthology ideological and more focused than in the US really goods, more stylized, more artistic, beauty can lead to a strong public and a strong interest in the commercial usefulness of creative refined into more artistic works. A successful advertising, must be based on science, so that the commercial, artistic combination of science and real nature, to make it memorable, this is different from the pure creative works of art of the magic lies.