Advertising

Is advertising ethical

AdvertiserРЋÐ'¦s main purpose is to make consumers aware of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesnРЋÐ'¦t mean it should not have to follow similar ethical standards. Advertising, too, should be held to the truth, as many people take it at face value and gullibly believe all or most of what is said. Although it is true that we should learn how to interpret advertisings, it is not our responsibility to interpret an advertisementРЋÐ'¦s honesty and accuracy. The definition of truth in this case should be the leaving out of any false statements used in an effort to deceive, and all relevant information, the good and the bad, must be included in the statement.

I would like to discuss a few of the more abundant methods advertisers employ in order to deceive potential consumers and emphasize the features of their products.

1. Some advertisements all capitalize on half-truths and trickery. The people cheated are often too embarrassed to admit their gullibility and seek redress, or decide that the amount lost is not worth the cost of pursuing the advertisers. This allows the advertisers to continue their scam and trick even

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If it is, then the advertising should be either rejected or altered to present the truth. Sure, they may be fat free, but they could very well be high in cholesterol, which the advertisement does not say. The underlying message here is that people who use this service or buy this product will be living the high life of a celebrity, but usually these famous people do not use the same product themselves.

The purpose of the First Amendment is to allow AmericanРЋÐ'¦s the freedom to express how they feel; therefore, advertising is simply a practice of this right. They should