Advertising

Page 1

ENGLISH 68

11 OCT. 2004

ESSAY #2

Forbes Magazine is geared towards the Business men and women who

are interested in the daily news, technological advances as well as society

issues. This magazine offers information geared towards the business people, it

also contains different types of entertainment such as travel resorts, new vehicles

on the market, and sports related editorials. It can also be said that this

magazine offers some humanitarian articles, although, all of these articles are

somehow linked to matters of money and/or finances.

One such article offered in Forbes magazine informs on the breakthrough

of a new study, called the Cart-2. This study could possibly save millions of lives

and make billions of dollars. The purpose of this study is to measure plaque in

patients arteries, and find a way to target the inflammation and halt it's process.

Creating a drug that can fulfill this task, will be the salvation for many Americans

today, especially since the toll of heart attack sufferers is growing more and more

while making it one of the biggest health problems of today. This information gives

hope to many who are prone to heart attacks, and offers them some hope other than

having their chests cracked open for bypass surgery as an only option to their ailment.

(Herper, Matthew), ("Stroke Facts").

Landeros, Page 2

Sports is also a field that is represented in this magazine even though it is

not a Sports Magazine. Sports are also a big part of the economy today. In the

issue "Football Fiefdoms", Ozanian writes how the "NFL is considered one of the

most valuable and profitable team sport in the world", with an average team

worth of $733 million. Most people see Football as nothing more than an

entertaining sport. But if you look at the figures, it can be seen as more of a

profitable business, not something that many people think about, but very much

noticed if you see it in print. (Ozanian, Michael)

One of the leading articles in this type of magazine is of course the

Investing aspect of the industry. As it would be expected from Forbes magazine,

it recently released and article classified in the International Investing section,

called "Demography Plays". The leading line is "How to profit from aging

populations around the globe?" The title can be said to be very self explanatory,

whether it is based on the younger generation having an impact on the future of

the economy, or the older generation who already have much influence in today's

world of finances. In this article, William Sterling, who is an 18 year veteran in the

world of finances, states "If you know the number of 15-year-olds alive today, it's

not too hard to guess how many 25-year-olds will be around a decade hence".

This refers to how much demographics can effect the current and future of the

Landeros,