Advertising

A copied ad reiew

the Honda diesel advert is different!! I am not saying this has made me want to go out and buy the product because, well, I can't drive but my point is that it is excellent at what it has set out to do. That is advertise Honda's new diesel and make me find out more about it and be interested.

What first captured me about the advert was the extremely catchy, sunny little tune that plays throughout the whole advert. I first heard it on the radio when I listen in the mornings before work and found myself whistling and singing along at the top of my voice and hoping it would come on again. It seriously used to give me a little happy boost for a few seconds! For ages I kept asking Lee and my friends if they had heard this great sing-along advert but no one had and I couldn't remember what it was advertising. Maybe it's just me but I seem to have a sort of mental barrier to adverts that prevents me, most times, from knowing what they are advertising. I just don't care normally, I might like it but I don't want to know any further details. This is why I am rarely persuaded to buy anything I see on the tele because I can't remember what product it was advertising. Actually I think I have some sort of memory problem anyway because when I hear songs I really like I tend to make up the words if I cant decipher them. So in my enthusiasm to tell everyone what I was raving on about I had to actually really listen to the advert to find out what it was for.

In my clever Columbo way I realised it was an advert for Honda but this confused me because of the words ("Here's a song for anyone who's ever hated... in the key of Grr... "). What's that all about? It didn't seem to make sense, let alone as it was selling a car product that pollutes the environment. I suppose I did gradually get the gist of it all but it wasn't until we finally saw it on the tv one day that I really started to understand it! On tv the advert is a fabulous technicolour creation of all things not car manufacturing, with little bunnies, green grassy hills and a Disney-type atmosphere. It's message asks what if a diesel engine was built by someone who hates them and all their associated noise and dirt. "If anyone could build a better diesel wouldn't it be it's greatest critic". Well if you say so! You're