Afe Speach Outline

Topic: Advanced Flow Engineering (AFE) air filters Andrew Vaccarezza

VS. standard paper composite air filters.

Central Idea: To persuade the audience to purchase an AFE filter instead of a standard paper composite air filter by comparing first composition and performance, second low cost over time, third easy maintenance, and finally durability.

INTRODUCTION:

Attention getter: Imagine you are running a one mile race and during this race you must breathe through a straw the entire time.

Audience motivation: Now would you be surprised if I told you your vehicle is experiencing this same type of stress on a daily basis?

Qualifications: I would be willing to bet that at least 90% of this room is responsible for the maintenance of their vehicle and 95% of you are responsible for filling up you own gas tank.

Thesis statement: The great thing is you can relieve this stress by replacing your composite paper air filter with an Advanced Flow Engineering (AFE) lifetime air filter which increases performance due to composition, lowers cost over time, is easy to maintain, and is very durable.

BODY with SUPPORTS:

I. Conventional composite paper air filters (Problem):

A. Created in the early 1900’s for standard air filtration

Have been around for a very long time

B. Performance with Factory air filters (Paper air filters)

1. Composed of compressed fibers

2. Restrict air flow naturally

3. Air must flow through millions of air ways

4. Air ways become clogged

5. Air must find alternant air path reducing air flow and thus performance

C. Cost of purchasing a paper air filter in one year or 25,000 miles

Chevy 1500 5.3 liter V8: $17.00 - $50.00 ea. X2 = $34.00 - $100.00 a year

Advanced Flow Engineering, Inc

D. Maintenance

1. There is no maintenance because they recommend you replace your air filter as needed (about every 12,000 miles)

2. If you try to clean your paper air filter you are likely to cause damage to your engine by letting particles pass through the filter

E. Durability of composite paper air filters

Not durable at all (Give example by presenting the paper filter)

[Now that you know about standard paper composite air filters lets discuss these same aspects with the AFE lifetime filter]

II. AFE lifetime oiled filters (Solution)

A. This filter was created in 1999

Created by engineers who left K&N to start their own business

B. Performance with an AFE life time filter

1. Pliable progressive polyurethane seal (Provides more protection)

2. 100% washable/reusable 5 layer progressive mesh cotton gauze media for filtration (More Air with no contamination)

3. Deepest pleats in the industry (Larger filtration area for more airflow)

4. Rounded pleats to allow flow through the crease of pleats

5. Minimal degree of wicking (amount of seal blocking filter)

6. Factory pre-oiled with non-surfactant containing refined oil (O2 sensor friendly)

7. Withstands extreme engine temperatures for extended-service life

8. Increases gas mileage by reducing strain on motor

C. Cost of purchasing a lifetime AFE filter

Chevy 1500 5.3 liter V8: $50.00 - $70.00 FOR LIFE!

D. Maintenance

1. Clean every 30,000 to 50,000 miles depending on environment

2. Remove filter from housing

3. Spray thoroughly with cleaning spray

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Advanced Flow Engineering, Inc

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