Air Freshener In France
Essay by 24 • January 3, 2011 • 301 Words (2 Pages) • 1,461 Views
Air fresheners in France
Quantitative Aspects:
Introduction
Market players: Glade, Oust, (SC Johnson), Febreze (Proctor & Gamble), Air wick (Reckitt Benckiser), Others.
Market share 2006
Market Value 2006
Current Market 2006
Potential Market 2006
Usage rates, Market value and then the percentage in Brands. Divided by the total households in France. 2006
The company operates in over 110 countries
Glade, Oust, (SC Johnson) :
The goodwill of the people is the only
enduring thing in any business.
It is the sole substance...the rest is shadow."
H.F. Johnson, Sr.
This is the philosophy of this company that has been making great products like these for long time ago . And that know have a lot of prestiges , because creates a lot of different products (and brands) focus in the personal care and for the house . In this project we are going to focus in the air fresheners in France .
SC Johson , had to brands in this market that are :
IT ELIMINATES THE BAD SCENTS WITHOUT DISGUISING THEM "
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