Airbus Boeing - Import and Export Situation in Bahrain

                                             Number         

Nanjing University of Aeronautics and Astronautics

Graduation Thesis

June 2015

Nanjing University of Aeronautics and Astronautics

Graduation Thesis Letter of Commitment

I myself solemnly declare that my graduation project (Title：Strategic Analysis of Bruno Import Corporation) is completed by myself independently under my teacher’s instruction. All I know is that my graduation project (paper) did not contain any other individual either the collective already published or the composition achievement work. Only references were taken from different books and sites as provided on my reference section

Personal’s signature：                  Date:

(Student ID Number)：191163194

Strategic analysis of Bruno Import Corporation

Abstract

As the world has become a small village and the communication and trading ways has become easier all around the world. However, importing industries has become one of the top businesses in this world.

Nowadays, importing industry has been growing in Bahrain day after day and the government made an easy procedure for those who want to import some stuff from outside Bahrain. Thus, many Bahraini people are into this business these days.

In this project, I will make a strategic analysis for Bruno Importing Corporation which imports many kinds of shoes to Bahrain and I will use two of the most popular analyzing methods which are SWOT analysis and BCG-matrix.

Keywords: Importing, Strategic analysis, SWOT analysis, BCG- matrix.

布鲁诺进出口公司的战略分析

摘要

随着通信和贸易方式已成为世界更容易连接各地，世界日益成为一个地球村。进口贸易日益频繁。特别是对于巴林来说，由于其产业结构和人口规模的特点，很多商品的产品只能通过从外国进口来实现购买，因此进口产业是巴林重要的一个商业组成部分。

在本文中，首先进行了文献综述战略管理的概念和常用方法，然后对巴林的社会经济进行了详细的分析，之后针对布鲁诺进口公司进行了战略分析，其主要进口多种鞋到巴林，通过SWOT分析和BCG矩阵，对公司进行了系统全面的分析。

关键词：进口，战略分析，SWOT分析，BCG-矩阵。

Contents

Abstract        

CHAPTER ONE - INTRODUCTION        

1.1: Background:        

1.2: Motivation and Objective:        

1.3: Thesis Outline:        

Chapter2: Literature Reviews        

2.1: Strategic Management:        

2.1.1: Definitions of strategic management:        

2.1.2: Tasks of strategic management:        

2.1.3: The importance of strategic management for business organizations:        

2.2: BCG-Matrix:        

2.2.1: Overview:        

2.2.2: Advantages:        

2.2.3: Limitations:        

2.3: SWOT Analysis:        

2.3.1: Advantages and disadvantages of SWOT:        

Chapter3: Overview of Import Industry in Bahrain        

3.1: Review of Bahrain’s Economy        

3.2 Summary of Bahrain’s import industry        

3.2.1: What does Bahrain imports?        

3.2.2: Where does Bahrain import from?        

3.3.3: Restrictions on foreign imports:        

Chapter 4: SWOT analysis of Bruno Import Corporation        

4.1: Overview of Bruno Import Corporation        

4.2.        Internal Analysis of Bruno Import Corporation: Strength and Weakness        

4.3. External Analysis of Bruno Import Corporation: Opportunity and Threat        

4.4. Strategic Selection and Implementation Suggestions        

Chapter 5 BCG Matrix Analysis of Bruno Import Corporation        

5.1: Summary of Different Import Products        

5.2: BCG Matrix Analysis of Import Products        

Chapter 6 Conclusions        

6.1: Summary of this Thesis        

6.2: Research Limitation and Future Research Directions        

References        

Acknowledgement        

Figure 1-1: The Thesis’s Overall Framework        

Figure 2-1: SWOT analysis        

Figure 3-1: 2015 Index of economic freedom        

CHAPTER ONE - INTRODUCTION

1.1: Background:

Import and export situation in Bahrain:

At the last 30 years, Bahrain imports has been lightly exceeded exports. In 2000, the situation has been reversed, with imports of US$4.2 billion and exports of US$5.8 billion. Bahrain's major exporters are India (14%), Saudi Arabia (5%), the US (5%), the United Arab Emirates (5%), Japan (4%), and South Korea (4%). All those countries import generally processed and refined oil and oil-related products, which are the most exported products from Bahrain. Another major export for Bahrain is aluminum (7%). Bahrain's total exports is close to 63% from 1998 to 2000, while oil-related exports increased from 52% of total exports in 1998, to 66% in 1999, and back to 61% in 2000.