Airline

FLY SQUARE AIRLINES

“LET YOUR DREAMS FLY”

Submitted by : - Submitted to : -

Declaration

We hereby declare that the project titled “FLY SQUARE AIRLINES” is an educational project and the information complied here will be used solely for academic and training purpose only.

Executive Summary

In today’s world it is very important to understand the needs and wants of the customer because if you are not aware of what actually your customer is looking for than you cannot survive in the today’s competitive world for a long period of time.

The era in which we are living is the era of environmental turbulence and your small mistake is enough to spoil your whole game. Therefore it is very important for every kind of organization to make carefully analyzed decisions.

We the team of Fly Square Airlines are fully aware of all these aspects. There is a very famous saying that is

“While products are produced, services are performed”

Fly Square airlines is in service sector and for us satisfying is not enough it is very important for us to delight the customer, that is we have to do something more than satisfying the end user, so that that can remember us and can become loyal to us.

Airlines is a field which is already having a lot of strong players like Jet

Airways, Kingfisher, Sahara Airlines, Air India, Indian Airlines, Deccan Airlines and many more but as our target market is Business Class people therefore broadly our competitors are Jet Airways and Kingfisher and Sahara Airlines.

Today Jet Airways is having the highest market share and is followed by Sahara Airlines. But for us there is a very big scope as we are looking forward to provide something more to our customer than only a good air flight journey. Some of the salient features are as follows: -

 Registered Companies-Can book tickets at convenience.

 Persons with up-down tickets for the same day, free accommodations in 4-star hotel.

 Wi-Fi Enabled Laptops for Passenger Cruise with Enabled Safety Protocols.

 Free luggage pickup service from home.

 Well qualified employee backup

 Fly Square airlines provide the customers fastest and comfortable means of transportation.

Fly Square Airlines is having a very clear vision and mission and is as follows: -

Vision

Fly Square will achieve the pre-eminent position by offering a high quality and reliable, comfortable and efficient aviation at a competitive price.

Mission

Fly Square will be going to upgrade the concept of domestic airline travel – becoming a world class domestic airline.

Companies Detail

Investment: 500 crores

Loan: 350 crores

Estimated Revenue: 17-20 crores per month

Airplanes: 8(on lease)

Destination: 7

Number of flights

per day: 32

Number of seats

per Airplane: 153 – 3=150

Number of Employees: 1500

The marketing strategy of Fly Square Airlines is as follows: -

Positioning:

Fly Square has the Best employees in the related business.

For the businessmen who have less

As the fastest airplane service providers.

Pricing:

First Year average price of Rs 3/- per 10 sec in the business class of the market offering usually high value for advance services.

Distribution:

Tickets will be available as per convenience of the customer, like home delivery, from the ticket counter.

Marketing Communication:

Create an advertising campaign to build brand awareness and differentiate our service from competitors, develop a high profile service launch strategy to generate publicity and media coverage.

Marketing research:

Measure brand awareness before, during and after marketing campaign, study customer satisfaction and identify opportunities for future.