All-Asian Sat Tv and Radio Operator

Background of Astro

1. Introduction

ASTRO (All-Asian Sat TV and Radio Operator) is the south East Asia’s top cross-media worker by means of Direct-To-Home satellite TV services in Malaysia, Brunei, Singapore, Indonesia and other parts of south East Asia. Being the only dealer of Direct-To-Home satellite TV services in Malaysia. The Astro service is accessible in Indonesia under a brand license agreement and it is also the most important commercial radio broadcaster in Malaysia and the main publisher of TV guides and lifestyle magazines. ASTRO supplementary, Celestial Pictures, have the ownership of the world’s biggest Chinese film library and its digitally premastered movies are released globally by means of dramatic, videotapes, TV and latest media distribution, along with the Celestial Movies channels. Operations of this organization are done in All Asia Broadcast Centre, which is a complete digital broadcasting and production center in Kuala Lumpur. Six out of the ten best known channels in Malaysia operate on the platform of Astro. Majority of the organizations revenue comes from the subscription of its pay-tv service and others from the television and radio advertisements and the allocation of its content assets. It also has its investments in a disburse TV and radio channels in India and the organization runs eight FM terrestrial radio stations in Malaysia in Malay, Chinese, English and one of the local Indian languages. Astro is also the owner of some of the popular brands in Malaysia and many other places in Asia. The figure below shows some of the brands owned by this organization

2.1 Background of Astro

Astro started in 1996 with the launch of the satellite called MEASAT1, originally comprising of twenty-two televisions and eight radio platforms. During the year 2001 the organization commenced its