American Eagle Outfitters

American Eagle Outfitters

From Wikipedia, the free encyclopedia

American Eagle Outfitters, Inc.

Type

Public (NYSE: AEO)

Founded 1977

Headquarters Pittsburgh, Pennsylvania

Area served United States

Key people Jay L. Schottenstein (Chairman)

James V. O'Donnell (CEO)

Roger S. Markfield (Vice Chairman)

Susan P. McGalla (President & CMO)

Industry

Retail

Products

Apparel, footwear, accessories

Revenue

в-І$2.8 billion USD (2006)

Employees

20,600 (2005)

Parent

Retail Ventures

Website

www.ae.com

American Eagle Outfitters (NYSE: AEO) is an American clothing and accessories retailer based in the South Side neighborhood of Pittsburgh, Pennsylvania. It was founded in 1977 by Sean Peters and Frank Perretta as a subsidiary of Retail Ventures Incorporated, a company which also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991. At one time, it sold brands such as OshKosh in the early 1980s, similar to Gap selling Levi's.

Other brands

In addition to its namesake brand, American Eagle, the company has developed and announced plans for several new brand and concept initiatives poised to drive new growth as the American Eagle brand nears saturation in current markets. One already launched, being Aerie.

The company's second stand-alone lifestyle concept, Martin + Osa, launched in the fall of 2006, targets men and women 25 to 40 years of age.

In the year 2001, the company acquired a Canada-based retail concept called Bluenotes, which has approximately 100 stores averaging 3,300 square feet. The concept targeted a slightly younger demographic, ages 12-22, and was positioned as a denim-driven urban/suburban lifestyle brand. Due largely to poor performance, the Bluenotes business was sold to YM Inc. in 2004.

aerie

aerie logo

The line aerie was announced in February 2006 as an intimate apparel sub-brand offering bras, panties, sportyish wear, and dorm wear targeting American Eagle's core 15- to 25-year-old female demographic segment. The name "aerie" was chosen as it refers to the nest of a bird of prey.

77 kids

American Eagle released plans in January 2008, to launch "77 kids," a line of clothing aimed at children aged two to 10 years. Shopping at its website will begin as early as August 2008 with physical stores planned to open in the United States in early 2009. 77 Kids line will offer the same basics as American Eagle but it will not be mini versions of American Eagle apparel.[citation needed]

AE All-Access Pass

In September 2005, American Eagle Outfitters announced the All-Access Pass customer rewards program. Customers in-store through a simple sign-up process are given a physical "All-Access Pass", which is about the size of a credit card. If you register online for the AE All-Access Pass, you will be prompted to print off a temporary pass, while the actual card will be mailed to you in 2-3 weeks. Customers receiving the pass are also given two cards for their key rings and multiple stickers for MP3 players as well as cell phones. Customers earn points when they present the card to the cashier at the store or enter the card number while checking out at AE.com. Each type of product earns a different amount of points вЂ" for example, jeans are worth 20 points. If you collect 50 points, you'll receive a 10% off coupon, 100 points earns you a 20% off coupon, and so on and so forth. Customers can earn coupons up to 40% off and are given 15% off up to seven days before and up to seven days after anyone in their household's birthday. The