Amq Social Media Research

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The label was established in 1992, Alexander McQueen was identified for his dark romanticism and thorough storytelling, solidifying his iconic collections in history while maintaining a decidedly contemporary edge.

McQueen’s longtime assistant, Sarah Burton, succeeded him in 2010, imbuing subsequent collections with the same opposing elements—fragility and strength, tradition and modernity, fluidity and severity—championed by her predecessor.

Tempered by Burton’s softer, feminine touch, today’s Alexander McQueen is as artisanal-minded as it is technically progressive with an eye to exquisite handiwork and futuristic fabrications.

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I think that most of amq’s market strategies rely heavily on artistic imagery, building up to the reveal of a collection/campaign that’s shared on all their social media platforms.

The hashtag #alexandermcqueen would be used everywhere as a way to unite and emphasise the brand. This would then continue with celebrity endorsements who model the garments and also use the hashtag. [pic 3]

AMQ also uses a unique qr code that when scanned by phone will guide the user to a section of the main label website called “World of Mcqueen” where they can witness the latest collections.

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he hashtag #alexandermcqueen would be used everywhere as a way to unite and emphasise the brand. This would then continue with celebrity endorsements who model the garments and also use the hashtag.

AMQ also uses a unique qr code that when scanned by phone will guide the user to a section of the main label website called “World of Mcqueen” where they can witness the latest collections.

https://www.brandsoftheworld.com/logo/alexander-mcqueen-2

https://www.facebook.com/AlexanderMcQueen