Analysis Of Philips Lightning

Content

INTRODUCTION 3

THE SCOPE OF PHILIPS: �HEALTHCARE’, �LIFESTYLE’ AND �TECHNOLOGY’ 3

I. THE ORGANISATION 3

A. ORGANISATION PROFILE 3

existing strategy 3

legal form 4

size and structure of the organization 4

value of the product and / or service for the customer and products and services offered 5

the market 7

financial position 7

external communication 8

B. COMPANY ANALYSIS 8

identity of the organisation 8

analysis of internal processes 10

II. THE BRANCH OF TRADE 11

A. ANALYSIS OF THE EXTERNAL ENVIRONMENT: THE BRANCH OF TRADE 12

competition-intensity/ negotiating power within the industry column: 12

five-forces model by Porter 12

supply chain 13

trends and developments 13

list of threats and opportunities 13

B. ANALYSIS OF THE SOCIETAL ENVIRONMENT 13

Stakeholder 13

trends and developments in the societal environment : 15

RESOURCES 17

Introduction

the scope of Philips: �Healthcare’, �Lifestyle’ and �Technology’

In a world full of technology Philips needs to touch every aspect of a regular customer: Healthcare, lifestyle and technology. Philips focus on the overlapping area of these 3 aspects.

Philips believes in the combination of consumer insight and technology. That’s why they are in the lead position to deliver the kinds of solution that will delight consumers and customers.

Philips also aim on new product/service groups in the areas where the domein converge.

I. THE ORGANISATION

a. organisation profile

existing strategy

A vision is a clear picture of what you want to achieve. Philips' vision is to produce products that always put the customer first. The challenge facing Philips, therefore, is to better understand what people really need.

Philips whant to create a position to comfort and straightforward the technology relationship with the customers.

It believes that somewhere along the way the promise of the Technology Revolution to make our lives easier, simpler and better is not being delivered. In the last years the technology become more complex with more and more buttons. Therefore Philips wants to offer the solution to simplifying there products. This way you don’t need to go through the huge manual.

legal form

Koninklijke Philips Electronics N.V., a company organized under Dutch law (the �Company’), is the parent company of the Philips Group (�Philips’ or the �Group’). The Company, which started as a limited partnership with the name Philips & Co in 1891, was converted into the company with limited liability N.V. Philips’ Gloeilampenfabrieken on September 11, 1912.

On May 6, 1994 the name was changed to Philips Electronics N.V., and on April 1, 1998 the name was changed to Koninklijke Philips Electronics N.V.

Its shares have been listed on the Amsterdam Stock Exchange Euronext Amsterdam since 1913. The shares have been traded in the United States since 1962 and have been listed on the New York Stock Exchange since 1987.

size and structure of the organization

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions.

lighting

Within Lamps, the division’s largest business, the main growth areas are the thin 16 mm T5 fluorescent lamps, halogen lamps, compact fluorescent lamps (integrated and non-integrated) and high-intensity discharge lamps вЂ" e.g. (Mini) MASTER Colour CDM, MASTER Colour Elite and CosmoPolis. The latter solves the color variation problems inherent in conventional metal-halide lamps, while offering much longer economic life and thus considerably lower maintenance costs. Organized on a regional basis, the Lamps business operates its sales and marketing activities through the professional, OEM and consumer channels.

value of the product and / or service for the customer and products and services offered

There are 7 main product-lines in Philips lightning market. Lamps, Luminaires, Lightning Electronics, Automotive, Special Lightning, UHP-and LCD Backlights and Lumileds.

The following part describes the main service field for the lighting division. More detailed information is mentioned later in this document.

lighting for the home

Lighting in your home is a huge aspect of the intirial. A light in the wrong place can make the whole look go bad. That’s why Philips offers a lot of kind in the home lighting devision. From dramatic effect to focal light to draw light to draw attention. The right light can make a difference.

professional lighting

Simple solutions that make sense experience simple retail lighting options that bring new life