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What competitive response do you anticipate from Pfizer?

With Cialis's successful launch of its medicine for the treatment of male impotence in the market, the anticipated competitive response from Pfizer can influence the buying market from 50% of all men between the ages of 40 to 70 with factors such as smoking or excessive alcohol consumption (Ofek, 2010). One of the marketing response from Pfizer can include their marketing ability to campaigns post such as ads in newspapers, magazines, and TV/radio commercials. By promoting products thru newspaper and media it can directly reach and advertise to its target consumer for a direct effectiveness. Furthermore, Pfizer has an 800 number for its consumer to contact for any questions to reach its customer service. In addition, Pfizer can employ sale forces in the industry to visit doctor's office, pharmacy, and hospitals to educate and promote safety information about its products for those consumers who may have the prefer information from professionals. The use of an ad featuring a well-known and respected figure sponsoring the product is an effective way to market its product because its consumer can view this advocate as someone who is experiencing the same real life issue as they are. The above mentioned marketing approaches can be classified as a Push v. Push strategies for Pfizer marketing to utilize against Cialis. Pull elements in the marketing platform are effect if the brand name has a meaningful to the buyer and if products benefits can be effectively communicated through mass media such as radio, TV, newspaper and magazines (Corey, 2003). Push elements are such in the marketing development for its product to be presented at the point-of-sale which is recommendation from a professional such as doctor office or hospital.