Apple’s Next Big Thing

Apple’s Next Big Thing

Apple just unveiled the new Iphone 5, and even though it’s the exact same phone, Apple will sell millions of them.  Apple’s media unveilings of the new I product has been the companies’ biggest marketing  tool.   Many consumers fall right into their trap and go buy the next new thing, even though the older model is just as capable this year as it was last year when it was the “next big thing”.  Apple’s marketing strategy has people so hooked, that they would buy something that they do not need and that they already possess.  Obviously I hold personal disdain for this type of brainless consumerism, but at the same time I must admit, Apple’s marketing strategy is brilliant.  

The strategy  in easy steps: Step 1 take an existing product. Step 2 make little improvements to its performance and tweak its appearance. Step 3 Do all of this in secrecy or at least pretend to.  Step 4 Come up with cool names of existing technology . Step 4 Announce product in some dog and pony show for the media and techies. Step 5 In this announcement, say things like “never before seen” “one of a kind” etc. Step 6 Sit back and relax to watch the dollars coming in.   This strategy has been able to make Apple into one of the largest companies in the world, so what do I know. disdain for this type of brainless consumerism, but at the same time I must admit, Apple’s marketing strategy is brilliant.