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Building one of the most atypical empires of the twentieth century, Milton Snavely Hershey did not just start a company but formed a way of life. Milton developed factories, plantations, and even an amusement park. His goal was not only to dominate the chocolate market but also to build a utopian society for the workers and families that lived inside his created world. He faced some hardships along the way though. He had to overcome the death of his sister to scarlet fever, a failed business, and even the death of his lover.(D'Antonio, 2006)

The Hershey Company’s story begins in the early nineteen hundreds with the emergence of a super rich and super powerful class. This class coupled with technological advancements, railroad and steel proliferation, and a booming economy became a catalyst for national consumer product companies, one of which being Hershey’s. (D'Antonio, 2006) The first chocolate plant was built in 1903 in a town which is now known as Hershey, Pensylivania. By this time Milton had created the Hershey process and knew that mass production and branding of his chocolate would be essential to longevity and profitability. Milton knew this affinity for chocolate would not be limited to the United States alone. Great Brittan and other parts of the world were beginning to crave the wonderful taste of chocolate. Some even believed the chocolate could be used for medicinal purposes and managers gave line workers large quantities of chocolate to perform at their highest energy