Assay Breakdown Structure

Title : ____________________

1- Introduction.

Eg. X company is planning to set market for (reason) > to develop new operation in .....

Use Heading & Subheadings

2- Current state analysis: Eg. Finance - life cycle- position.

2.1. Brief overview.> 3-5 sentences.

2.2. Major achievements, accomplishment.

> External.

> Internal.

2.3. Major ' missed' business opportunity (External) > we talk about 2-3 years ago.

2.4. Significant weakness ( Internal Org. perspective) > within the Organization.

Eg.

- corporate strategy.

- Structure.

- Management process.

- People. HR.

- Resource constrain.

- Finance.

- Capital.

- Marketing. > Advertising / Branding.

- Technology.

- Lock of innovation.

3- SOWT analysis.

Use table.

Strengths & weakness > Internal.

Opportunities & Threats > External.

Demographic > per capita income.

4- Future desired state.- that is the nature of the Org.

4.1. Mission/ Vision situation.

4.2. Identify the countries > in globalization.

4.3. State what financial criteria.

4.4. State what non-financial criteria.

Pick 3 regions and why we are going into these countries:

- Africa.

- Latin America.

- CIS ( USSE) Eastern Europe.

- China.

- Asia pacific.

- North America- Canada/USA/Mexico.

- India.(S/Asia)

- Middle East.

- East Asia.

- Europe.