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Augustine Medical, Inc.

Essay by   •  November 22, 2016  •  Coursework  •  848 Words (4 Pages)  •  1,139 Views

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Augustine Medical, Inc.

The Bair Hugger Patient Warming System

For your 2 page summary, please give a brief summary of Q#1 and report your calculations for #2 and #3.  Focus your answer on (1) whether they should enter the market based on the SWOT analysis and (2) how they should price the machine.

  1. Hospitals are likely to consider several factors including ease of use/labor, comfort, recovery speed and safety when evaluating alternatives for the post-operative treatments for hypothermia.  In your opinion, is the Bair Hugger system superior (S), comparable (C), or inferior to warm blankets and circulating water-based treatment products on each?  Place an ‘S,’ ‘C,’ or ‘I’ in the space provided.

Ease of Use/Labor

Comfort

Recovery

Speed

Safety

Warm Blankets

I

S

S

C

Circulating Water

C

S

C

S

        From the description of various systems given in the case, we can conclude that the Bair Hugger Patient Warming System is definitely advantageous than the other systems.

        The comparison of Bair Hugger Patient Warming System with respect to Warm blankets and Circulating Water systems is tabulated below

                        

Factor

Warm Blankets

Circulating Water

Ease of Use/Labor

Bair Hugger System is not only  easier to use like Warm Blankets but also effective in comforting the already hypothermic patients but Warm blankets are easier to use

Bair Hugger System is superior to Circulating Water system in this aspect because of the complexity of Circulating water system

Comfort

Bair Hugger System is superior because it can be used to treat the patients who are already suffering from hypothermia

Bair Hugger System is superior because Circulating Water system could burn at the pressure points and also is heavy

Recovery Speed

Bair Hugger System is superior because of the external heat supply to the patients

Bair Hugger System is comparable in this aspect because both the systems work alike

Safety

Bair Hugger System is comparable to the Warm Blankets in safety because of the no fluids or harmful gases are used in both

Bair Hugger System is superior as the Circulating water system poses threat to the electric circuits near by

SWOT Analysis

Strengths

Weakness

  1. Easy to use
  2. Doesn’t harm the patient in any manner
  3. Portable and easy to maintain
  1. Buying blankets could add to the operational costs
  2. Possibility of cross contamination if not sanitized properly
  3. Recovery time is 3 hours min

Opportunities

Threats

  1. High demand in the health care industry
  2. No comparable products in the market
  1. Cheaper alternatives
  2. Other companies developing the systems like Bair Hugger System

After going through the descriptions of all other systems, I strongly feel that Bair Hugger System was developed keeping all the parameters in mind. If followed a suitable product and marketing strategy, this system would take over the market with in no time.

  1. Assume that Augustine’s estimate of 10,000,000 patients requiring post-operative treatment to prevent hypothermia is correct.   Further assume that (1) each Bair Hugger System can treat one patient at a time, (2) the total treatment time per patient including cleaning and preparation is 3 hours and (3) that the average hospital performs surgery 24 hours per day, 6 days per week.  Given this, estimate the maximum number of patients that each Bair Hugger warming system can treat per year.  Next, estimate the market size for the warming system (in units).  Show your work.  You do not need to use the post-operative bed analysis on page 489 to complete this question.  Everything you need is right here.

The number of patients = 10,000,000

Time required for treating each patient = 3 Hours

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