Auto Biography

1. Andsager, Julie L. Percieved similarity of exemplar traits and behavior. "Communications Research", Vol 23 pages 3-18

This article explains the messages that influence people's behaviors that are brought out through the mass media. The article focuses on how character aids in how a message is received and taken into account. The purpose of the article is to examine the relationships between social desirability and social orientation. The article involves an experiment that was conducted on 204 university students in order to see their reaction to anti-alcohol consumption ads. The result was that students drinking and social orientation had played a big part in determining if their social desirability would take place. The students that had watched the anti-alcohol ads were less likely to drink than those who had not watched the ads.

2. Atkinson, Joshua. Conceptualizing global justice audiences of alternative media: the need for power and ideology in performance paradigms of audience research. "Communication Review". 2005. Pages 137-157.

The article covers different types of audiences. The article mainly focuses on protest groups and how their reactions are often times unpredictable. It also explained spectacle performance paradigm and how through this audiences of every day life are predictable, but those who take part in Global Justice movements are not.

3. Briggs, William. Sharing the wealth. Communication World. February

2006. Volume 23, issue 1 page 25-28.

The article focuses on corporate social responsibility and how corporations must work very hard in order to maintain their corporate image due to many social ills. The article relates the social ills to long term and short term losses and how those may effect the corporation. The article focuses on the main reason for corporations to have corporate social responsibility to protect themselves from the many forms of mass communication.

4. Crain, Rance. Markets cast around on Net, but its still a fishing expedition. "Advertising age". 6/12/06. Page 20

The article explains how executive of large companies are having trouble understanding the use of advertising on the internet. Crain gives explanations of how advertisers may be comfortable with the old media, but are still skeptical of new media. Large executives claim that people are using/watching old media tend to let the information soak in, while people are using new media they tend to push it off and disregard the information. The article explains that new media advertising is not as persuasive and useful as old media advertising, and often times companies find it hard to use.

5. Ephron, Erwin. The bent acronym. "Media week". 5/29/06. Volume 16, Issue 22, page 18.

The article explains how acronyms are simplifying the way that we communicate in the media. These shortened words help most communicate via internet, these are mainly used to save people from the extra typing. The article explains how acronyms are popularized through media and how in most cases they are very recognizable. Acronyms can also be used as a marketing tool directed towards teens and young adults, since they are the ones that personify with acronyms the most. Marketing via acronyms will allow advertisers to easily market at less cost.

6. Goldfarb, Jefferey. The politics of small things. "Communication review". 2005. Volume 18, Issue 2, p. 159-183.

Goldfarb focuses on the opening for new democratic politics through both virtual and embodied media. This examines how the political arena has expanded due to the differences in mass media. The article examines the different types of media used to display