Bed, Bath, And Beyond

Q. 1:

Explain how Bed Bath & Beyond practices the retailing concept.

A. 1:

Bed Bath and Beyond practices the retailing concept by being value-driven and goal oriented. By maintaining annual sales of 6 billion (not to mention the 15 years of consecutive profit), BB&B has clearly met the customer's standards by offering convenient and multiple store locations, excellent store atmosphere, and an assortment of indispensable merchandise. BB&B also practices the retailing concept by giving their customer a total retail experience. When a customer ventures into a BB&B store, they aren't just looking to purchase a product, they are seeking a pleasant shopping experience. For those who have never shopped at a BB&B (hard to believe since they have become such an enormous and highly regarded franchise), one can tell why customers have chosen to become such long-term investors with the company. Bed Bath & Beyond stores are generally located off all major highways or large plazas with well-proportioned parking lots and easy access to the main doors. Inside Bed Bath & Beyond franchises, the store is regularly staffed with a large quantity of friendly and Ð''well-kept' sales associates who are willing to approach and help the customer in finding their particular needs. Also, BB&B offers good value to their customers by keeping them informed in regards to special store promotions whether by mailing list or basic in store flyers.

Q. 2:

Evaluate Bed Bath & Beyonds's growth plans.

A. 2:

Bed Bath & Beyond's growth plan is highly effective. Over the past decade, BB&B has opened hundreds of stores in a variety of locations. By annually securing greater sales, BB&B are able to open more stores nationwide allowing their customers greater access and more convenience in the travels. Also, another great advantage BB&B has over their competition is the fact that they are now being allowed in large shopping centers across the US. This opens up extra business for BB&B given that customers at those shopping centers are more likely to "pop in" and browse within their store if need be. In addition to BB&B's significant chain expansion, their decision to purchase the Christmas Tree Shops proved favorable feedback from loyal Christmas Tree shoppers.

Q. 3:

How can Bed Bath & Beyond increase the overall quality of its customer service?

A. 3:

Personally, I believe that BB&B has done a superior job in maintaining their image and reputation in quality customer service. In this particular case, the book speaks very highly of BB&B's customer service therefore it becomes hard