Bmw Swot Analysis
Essay by 24 • November 16, 2010 • 293 Words (2 Pages) • 3,050 Views
SWOT Analysis
* Strengths
o BMW is not the best biggest but the best car company in the world.
o BMW has strongly influenced consumers through media and film industry.
o Spartanburg demonstrates that BMW is firmly committed to the US market and rededicated to the performance values that made BMW a cult here in the 1980s.
o The Spartanburg plant can build 250 to 300 cars a day and production is set up to be flexible so that it can produce several models on the same line in random sequence.
o The plant currently employs 1,500 people and the plan is to grow to 2,000 by the end of this decade.
o Spartanburg offer us the opportunity to develop a new set of relationships in North America.
* Weaknesses
o Their corporate image is too serious and tradition-bound.
o BMW was perceived to be a German-made car, not an American-made car.
* Opportunities
o The cars won't be that expensive as compared to German-manufactured cars.
o This is BMW's first auto plant outside Europe. This is the chance for BMW to take a step away from being a German car manufacturer towards its long-term goal of becoming a truly global brand.
o Spartanburg can really change what BMW stands for.
* Threats
o Other luxury car import manufacturers were rumored to have similar concepts under development.
o There are a lot of competitor luxury cars in the country.
Alternative Courses of Action
* ACA#1:
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