Bob Thomas

• Bob Thomas

• Concerns about the Company public image, his own reputation (being the CEO)
• Challenges:

• George Hollis

• Finish what his boss requires him to do, work closely with John, impress his boss (personal interest)
• Challenges: how to run the policy without letting the public feel like buying public support

• John Davidson

• consider what will happen if he does or does not participate in the suggested campaign. Private interest vs company’s interest
• personal conflict with the way that the image-building campaign is being approached.
• Challenges: how to balance the personal interest with the company’s interest

• Company employees

• concerns about their salaries or job security due to the bad reputation

• Communities supported by logging activities

• affect the job of the family

• Environmentalists (Sierra Club)

• concern about environmental issues caused by clear cutting
• once the policy up, are they really doing something good to the environment
• challenges: force the company to care about the environment

• Government regulators

• whether this company work within the standard of the regulations, stability of the company

• industry

• how the public and government reactive to the policy

• public

• living standard

• shareholders

• whether to invest in this company

how club feel if John join the policy

dis: if not careful the club may feel not a loyal member

John’s reputation in the club may be affected

Adv: As an insider, know what the club care and can work better of the policy

Largest: John as his decision may play an important role on the successful of the policy suggested by Bob Thomas or how it goes on, if he opposed: may lost his job