Boeing Swot Analysis

Boeing

Strengths

1. Company has proven longevity and can withstand financial blows

Boeing has been in business for over 60 years, and has been a frontrunner in international aviation since its inception. By now, the company has accumulated enough assets to immediately bounce back from financial minor crises. Essentially, this is a company that will be around for a while.

2. Diverse Aircraft. Large fleet

Boeing's vast arsenal can compensated for slow business in an specific department. With dozens of planes to choose from, Boeing has sold more than 15000 planes. In the commercial market alone, Boeing has the 737, 747, 767, 777, and will soon launch the 787. Each model has at least five variations and options to choose from, and these numbers don't even include the freighting variety of each model.

3. Highly skilled engineers

Engineering at Boeing has a very low employee turnover rate. The overall number of engineers working for Boeing remains relatively consistent, showing us that Boeing does not need to replace many of its engineers, meaning their engineers are still doing their job well. Additionally, having such a strong presence in the field of aerospace would not be possible if the company did not have engineers of their caliber.

4. Has large percentage of commercial airlines as clientele.

Virtually every commercial airline houses a Boeing plane. The 747 is the most common and well-known commercial plane today.

5. Securing highest number of aircraft orders

Weaknesses

1. Getting rid of Connexion

Connexion is a satellite driven service that allows people to use their cell phones while in the air. However, due to the growing cell phone networks' coverage, Connexion soon became outdated and useless.

2. Unsatisfied workforce

Four years ago, Boeing downsized a quarter of its employees. Naturally, this would put the rest of the employees on edge. Even now, disgruntled employees fear for their jobs because if there were another recession, Boeing would not hesitate to initiate massive layoffs again.

3. Failure to meet delivery schedule

As of right now, Boeing has 490 outstanding orders on the new 787 Dreamliner. The amount of capital received for the new planes has reached more than $5billion so far, and not a single plane has been completed. They recently celebrated the first tail fin being made. So they are very far behind.

4. Size can also be a weakness

Large companies are very difficult to keep track of. With over 150000 employees working for Boeing, a large amount of capital is needed to not only pay them, if necessary, but also to manage them.

5. Too many changes within organization in a very short time causing them to fail in meeting their goals

Opportunities

1. Defense Contractors provide ample work orders

Boeing is a leading corporate avionics powerhouse. As such, Boeing frequently teams up with government and private contractors, building missiles, fighter jets, and so on.

2. Very few major competitors

Boeing is THE major airplane manufacturer. People know the name well. This is because, within the United States, there are very few real competitors. Boeing is the largest airplane manufacturer on the planet and no one can challenge them.

3. Increasing Asian markets

Asia is big. With its massive size and huge population, Asia still continues to grow. Because of its size, people need a fast way to move through the continent. Boeing is now tapping into a market with immense potential

4. Current orders for new Dreamliners: 490. Airbus has 156.

Boeing