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Brain Innovation

Essay by   •  February 13, 2018  •  Case Study  •  500 Words (2 Pages)  •  711 Views

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Brain Innovation is one way to help customers about upcoming or trending products, services or patents via our futurist & innovative programs supported by solid technological strategies & project management.

According to research:

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Almost 4.5 Billion people use mobile phone in world till 2017 and are expected to cross 6 Billion till 2019 therefore our motive is to target audience which rely on digital media or social media. In Pakistan Mobile phone users in the country have reached 140.5 million by May this year which was 133.2 million till July 2016, showing a moderate growth with each passing month. 117,653,066 persons between 15 and 64 years old (60,766,105 males / 56,886,961 females)

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http://countrymeters.info/en/Pakistan

We use different medium to target our audience.

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Target Market:        [pic 13]

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According to the social Technographic ladder we target:

Inactive just for the purpose of likes and views.

Spectators they are may be our competitors or our class fellows.

Critics they comment our blog to share their feelings and also motivate us to boost our performance.

We basically work on Content Syndication for the enhancement of our position and to increase our knowledge in the mind of customers.

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According to Statista.com most of the people who use social media are in the age span of 25 to 40 years. So we target them through what we studied in Ecommerce to focus on SMO strategies to enhance our position and to compete in the existing market therefore we:

  • Create Shareable Content
  • Focus on Trends
  • Target Maximum Audience
  • Encourage Mashups

Brain Innovation:

Our blogs are related to Technology, New Inventions, and Flaws in Inventions, Trends, Upcoming Projects and Customers Problem regarding Gadgets.  

Top 5 Blogs are:

  1. HP Sprocket 100 review: Easy to practice, but picture superiority need improvement.
  2. Virtual Reality gaming zone opens in Safa Gold Mall Islamabad.
  3. Android Nougat 7.0.1 Vs Android 6.0 Marshmallow Review:
  4. Some Common Issues in Samsung Galaxy Note 5:
  5. World’s largest cruise ship with a room enough for 6800 persons:

Objectives:

We work on two objectives:

Sell goal and Sizzle Goal. In sell goal we have RACE model to attract the maximum number of audience where as in Sizzle goal we try to add values to customer satisfaction through Social media.

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