Brewing Company
Essay by 24 • November 15, 2010 • 921 Words (4 Pages) • 1,401 Views
Brewing Company History
The dream of Brewing Company started in the mid nineties, when five college students, your name all had a common love for beer. Each individual challenged one another to home brew their own favorite, different type of beer. After the beer creation and a small group of investors, all five of us formed Brewing Company.
Located on historic "E" Street in downtown San Bernardino, Brewing Company is a small micro brewery that has an alternative attitude and approach to brewing, we strive for flexibility, low cost, adaptability, experimentation and have exceptional customer service. Brewing Company is famous for our award winning Route 66 Ale.
Established in 1997, Brewing Company has created and brewed five unique beers for its thirsty patrons, such as:
* "E" Street Pilsner
* Inland Orange Cream Stout
* Baseline Pale Ale
* Route 66 Ale.
* No Pulp/Non-Alcoholic Ale
Famous Brewing Company slogan: THE PLACE TO GO for extraordinary beer.
Company Description
Brewing Company serves as a small, state-of-the art brewery to the Inland Empire. The focal point of the brewery is our computer-automated brew house designed and custom built here in San Bernardino. All of our beer is brewed in house and unlike other small brew houses, our system incorporates the same modern technologies found in much larger breweries. This design philosophy extends throughout the brewery and includes our four-roll malt mill, wort cooling and aeration system, fermentation tanks, water purification system, and beer filter, making this one of the most advanced brewpubs in the state of California.
We offer five distinctive beers that are all named after well known attributes of San Bernardino County. Each beer is made available in 12, 22, 32, or 40 ounce bottles and full sized kegs. Brewery Company uses direct-sales, to sell directly to the end-user and retail distributors. Our products are available in 5 California counties and are handled by over 20 distributors state-wide.
Brewing Company currently operates with 10 employees and has been in business for over 10 years. We are a private, employee-owned company. This contributes to our enviable record of financial stability, management continuity, and incentivized ownership through annual stock contributions made to the Retirement Savings and Employee Stock Ownership Plan.
Brewing Company has a well defined strategy for its ongoing sales and marketing efforts. The team is deeply involved with generating consistent awareness of our products and increasing the market share, turnover and availability. We are receptive to the needs of the market and try to pre-empt trends by launching new products and packaging. We also participate in a variety of events including: The annual Route 66 Rendezvous, a multi-day classic automobile event held in downtown San Bernardino each September. And the National Orange Show, held each April/May.
For over ten years, Brewing Company has a waste reduction rate of 98%! We focus in the purchase and re-use of equipment and materials related to all aspects of the beer business. This not only saves money, but also reduces the pollution associated with the mining of raw materials, energy use and the production of new goods. The most significant portion of our waste is organic.
Our Brews
"E" Street Pilsner: Lightly kilned pilsner malt gives the beer both its light, slightly golden color, and leaves a crisp clean taste on the palate. 6.5% ABV, 32.7 IBU's, $4
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