Business 319 Fastcart

FastCart

Week 1 Assignment

Lydia Hoard

Business 319

DeVry University

September 3, 2017

Professor Steven Starcher

Table of Contents

Executive Summary (Team Section)        3

Introduction/ Company Description (Individual Section)         4

Mission Statement (Team Section)        6

Product Description (Individual Section)        7

Situation Analysis/SWOT (Team Section)        8

Marketing Objectives (Individual Section)        9

Marketing Strategies (Individual Section)        10

Implementation Plan (Team Section)        12

The People (Team Section)        13

Research Performed (Individual Section)        16

Recommendations (Individual Section)        17

References (Individual Section)        18

Executive Summary (Team Section)

This section is a summary of information presented in the Marketing Plan. It also serves as the hook for the reader—who could be the investor—who will choose to continue reading the plan based upon what he or she reads in this section. It provides an overview of your plan and includes the conclusions you reach about the success Marketing Plan.

1.  What is your business about?
2. What are your objectives?
3. What is your broad strategy for achieving company objectives?

This section should be written last.  Do not include it in any drafts you write!  It should only be included in your final plan.

Introduction/Company Description (Individual Section)

FastCart is an excellent user friendly online product that will assist with your grocery shopping needs. A new company on the East coast has surfaced, and with their offerings will likely corner the market. This company’s promise of fast delivery and fresh groceries will make it very convenient to have dinner on the table within hours of returning home from work or any other daily activities your busy life has brought about. Our services here at FastCart allows you to grocery shop at your convenience, and will delivery your groceries within a couple of hours. Some grocery products are perishable and therefore time-sensitive in terms of delivery (Cude and M. Morganosky, 2000).  Here at FastCart we guarantee fresh and quality food delivered right to your front door. In the unlikely event that your food items are not up to par, we will either replace your merchandise the same day or if you prefer offer a refund with a discount on your next purchase. With crowded parking lots and long lines, grocery shopping can be a stressful and timely activity. Eliminate this stress and allow FastCart to service your grocery needs.

Mission Statement/ Goals

Our mission at FastCart is to simplify life through the offering of a quality service to consumers of all generations. The service will be able to serve shoppers, community and members by offering freedom and convenience. The service will allow customers to place their grocery orders online and have it delivered directly to their front door within 2 hours of purchase or less. The business will be guided by key core values which will ensure that we are passionate to meet our customer needs within the required time frame (Kerin, ha nu, 2013, pg 29). The core values of the company will mainly be guided by and will include but are not limited to: Integrity, Innovation, Passion, Responsibility and Teamwork.

Product Description (Individual Section)

FastCart was birthed out of the idea of helping busy consumers with an important part of their daily activity. The idea that for example, a working mom has to work long tiring hours and then grocery shop for her family the same day is the nucleus of our product.  We would like to help the consumer, avoid long lines, crowded parking lots, food items that aren’t fresh and/or take the stress out of what can be a hectic and stressful activity. We will also offer coupons, price matching as well as rewards that can be used on future purchases.  Our online services will in no time become be the best decision you’ve ever made.  In addition, coming soon we will offer online personal shoppers to assist your needs even more.  These online shoppers will consult with you and determine which products are needed monthly as opposed to weekly. They will then create a program (budget, grocery list, etc.) that will be sent to you at the beginning of the week via email or a text link per your preference, and will determine the best delivery date/time to service your needs.  

Situation Analysis (SWOT) (Team Section)

Perform a SWOT Analysis for your company.  This will include a SWOT Chart.

Explain the strength, weaknesses, opportunities, and threats for your company.  How will you use strengths to overcome weaknesses and opportunities to overcome threats?

A minimum of one in text citation from your textbook or another source is required.

Marketing Objectives (Individual Section)

Your marketing objectives should build upon your SWOT Analysis.  Objectives should include but are not limited to:

1. Increasing sales
2. Reaching a target market
3. Increasing product recognition
4. Creating a positive brand image
5. Building an online community
6. Gaining a competitive advantage

Objectives should be SMART

Specific-i.e. obtain 3000 Facebook likes

Measurable:  i.e. Facebook provides records of likes

Achievable:  i.e. finances are available to place 3 Facebook Ads

Realistic:  i.e. it is reasonable to obtain 3000 Facebook likes with 3 Facebook Ads

Time-bound:  i.e. there is a 6-month deadline to achieve 3000 likes

A minimum of one in-text citation from your textbook or another source is required.

Marketing Strategies (Individual Section)

Target Market

1. Who are the customers that you are targeting?  
2. Why do they need your product?
3. Describe your market research.  
4. What is the potential size of your market?
5. Who are your competitors?
6. How will you gain a competitive advantage?

Marketing Program

1. Use the 4 P’s of marketing to present a marketing program. Describe how you will promote your product or service: a) What are your product strategies that gets customers to recognize, trust, value and purchase your product; b) what are your distribution strategies to get your product to your customer; c) what are your promotional strategies to communicate with your customers, wholesalers, retailers; d) what are your pricing strategies?
2. How will you use eCommerce to market your product or service?  
3. How will you create a positive brand image?
4. What criteria will be used to determine if the Marketing Plan is successful?  This can include increased profits, market expansion, satisfied customers, competitive advantage.

A minimum of one in text citation from your textbook or another source is required.