Business Plan Business Health Club

MARKETING PLAN

FOR

BUSINESS HEALTHCARE CLUB

Table of Contents Page No.

Executive Summary 4

„« Marketing Objective 4

„« Mission 5

„« Keys to Success 5

Company Summary 6

„« Services 6

„« Service Description 6

„« Competitive Comparison 6

Situation Analysis 8

„« Market Summary 8

„« Market Demographics 8

„« Market Needs 9

„« Market Trends 9

SWOT Analysis 11

Marketing Strategy 12

„« Mission 12

„« Marketing Objectives 12

„« Financial Objectives 12

„« Target Markets 12

„« Positioning 13

„« Strategy 13

„« Marketing Mix 13

„« Marketing Research 14

Financials 15

„« Break-even Analysis 15

„« Sales Forecast 15

„« Expense Forecast 16

Controls and Implementation 18

„« Milestones 18

„« Marketing Organization 19

„« Contingency Planning 19

References 20

EXECUTIVE SUMMARY

The health club - Orange Fitness will serve corporate businesses, helping them to become more productive, while lowering their overall costs.

Our business is based on two facts:

„« Healthy employees are more productive than chronically ill employees.

„« It costs less to prevent injuries or illnesses than to treat them after they occur.

At Orange Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive - that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive.

By helping employees change their behavior patterns and chooses more healthy lifestyles. Orange Fitness will lower companies' health care expenditures, while raising worker productivity. Health care expenditures will decrease due to reduced medical insurance premiums, reduced absenteeism, reduced turnover rates, reduced worker's compensation claims, reduced tardiness, shorter hospital stays, etc which will further increase its reputation.

The health care crisis, coupled with current demographic changes, threaten to not only exacerbate the crisis, but further erode worker productivity as well. These environmental factors coupled with the local competitive situation signal a favorable opportunity in this market. We feel the time is right for Orange Fitness.

Marketing Objective

„« Provide wellness strategies/programs to businesses in corporate sector.

„« Create working relationships with 100 companies by the end of March 2006.

„« Establish Orange Fitness network in North India, by the end of March 2006.

„« To become market leader in Corporate Fitness service.

„« Spread awareness about Corporate Fitness concept.

„« Open one center in different city every quarter.

Mission

Orange Fitness is a healthcare service that helps businesses and individual workers attain one of the greatest gifts of all ÐŽV good health. Personal gains, such as improved self- esteem and self-motivation, combined with measurable benefits will create tremendous advantages for both the employer and the employee.

Keys to Success

Orange Fitness' keys to success are:

„« Marketing healthcare services to companies and individuals.

„« Recruitment of trainers and managers with expertise in this field.

„« Dedication and hard work of the founders.

„« Lowering overall costs.

COMPANY SUMMARY

Orange Fitness is based on the belief that healthy employees are more productive and efficient employees. For this reason, it provides fitness programs to businesses in Delhi. This combines promotion of health and exercise-related activities designed to facilitate positive lifestyle changes in members of a company's work force. The company began in Delhi; Orange Fitness was founded as a sole proprietorship in January 2005.

Services

Business ratios for Orange Fitness indicate strong financial growth and an impressive chance for investment opportunities, making expansion and