Business Plan Laundry

Purpose

        The purpose of the company is to provide a laundry centre with coin-operated washing machines and dryers, as well as a cafe. This centre will have washroom area, where the machine will be located, and also a large living room, where the customers can sit comfortably, read magazines, buy magazines, buy drinks and desserts. We also provide free wifi for our customers.

Company Mission

        Our mission is to provide our customers with quality coin-operated laundry service with a comfortable ambient, hybrid spaces and friendly service. The company is involve in laundry and food/beverages industry that intends to "go green" and maintain a friendly environment.

Vision

        Our vision is to be a leading provider of laundermat services to all levels and especially to university students and employees living in apartment. Besides that, as a self service laundry and a place to relax, our company also offer its client solution that ersult in a positive return on investment in Cyberjaya.

Company Goal/Objectives

        The company considers its business as a startup, but one that will expand. The company's objective is to start business in one location and then add new branches in different areas. We also will provide excelllent customer service, high knowledge of the business experience will be at the core of the company business. Besides that, we will achieve superior perfomance, as measured by return on investment, through systematic, substantial and profitable growth. Lastly, we will also target to be present in market areas.

Keys to Success

1. Product quality : Food, coffee- based beverages and laundry are our products. They must be of the high quality and value

2. Service : Our coin-operated washing machine which is self service for customers to freely come any time to use our service. While our cafe staff will be courteous, efficient and attentive to customers.

3. Marketing : We will need to target our audience early and often. While the business is located in a central and accessible location, many people will have to be re- introduced in Cyberjaya.

4. Management : We will need to have a firm grasp on food, beverage, laundry and labor costs. The laundry and cafe experience must be delivered in fashion that will not only inspire repeat business, but also encourage word of mouth recommendations to others. Proper inventory, machine, employee management and quality control is the key.

Company Locations

The Coffee & Laundry will be located in Cyberjaya which is near student campus and house area.

The facility will be divided equally between cafe/laundry function. The laundry will provide washing place section while the cafe will have the coffee shop environment with approximately 7 seat and table. Our cafe will contain magazines and newspaper which is available to purchase.

Our laundry service also will provide fabric softner and detergent for sale. Besides that, we also provide comfortable waiting areas.

Products

Coffee & Laundry is a cafe and laundry that sells coffee and desserts. The venue also features brewed fresh coffee and espressor based beverages, granita ices, fruit smoothies and juices and other beverage typically associated with a coffee shop.

Product Description

Coffee & Laundry's menu will feature American based coffee and desserts food. Our specialty in coffeee, espress based drinks, desserts and pastries and light sandwhiches will be available in the coffee shop.

 Magazines and newspaper will be readily available for purchase by us.

Services

Coffee & Laundry provides the self service laundry using coin-operated system. Meanwhile, our cafe members will serve our best to give satisfaction to customers.

Competitive Comparision

The Coffee & Cafe closest competitors are others laundry which also located in Cyberjaya. Other's laundry service are similarly priced like the other laundry service which is common in Malaysia. However, we are not just going to compete with laundry service. We provide cafe and waiting area for our customers that uses our service which we highly expect we can compete with other competitors.

Target Market Segment Strategy

The Coffee & Laundry will appeal to urban professional residing in the targeted intown neighbourhoods, which have many students and employees, and also family who will use our laundry service. Not everyone have washing machine especially young people which is student.

Market Analysis Summary

In the past, peolpe used to do everything themselves. From fixing things in the housee to washing their own clothes, they did not outsource their work to others. However, times are changing and people's thinking has changed. Peoeple prefer to use laundry service because of change of lifestyle. Besides that, people don't have the time to wash at home. When they got home early, they prefer to take a rest rather than to wash cloth. Based on our location in Cyberjaya , which is consider as busy cities, their time just wasted in the street trying to come home early. Futhermore, many people who lives in condominium or apartment does not have space to do their laundry, so they need to go to laundry and use our service. Some people also would not considering buying washing machines because they would rather buy other gadgets like smart phone. Lastly but not least, it is more convenient to use laundry service and more relaxing to chat in coffee shop.